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Complete B2B Podcasting Guide - Ep8 - Sales calls structure
Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod
Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
In this video, I break down how we structure the business conversation that follows a podcast interview and guide the relationship toward a potential client engagement while maintaining trust, authority, and long-term value.
What You’ll Learn:
- How to structure a post-interview consultation that builds momentum without pressure.
- The discovery framework that uses insights gathered during the podcast process
- How to present solutions using authority and relevance instead of hard selling
- Why securing the next meeting is critical in high-ticket B2B sales cycles
- How strategic nurturing between calls increases trust and deal velocity
- The long-term relationship strategy for guests who are not ready to buy
Chapters:
00:00 – The Role of the Post-Interview Consultation
01:19 – Setting the Objective of the First Call
02:28 – Preparing With Insights From the Podcast Process
03:20 – Structuring the Consultation Opener
05:23 – Discovery Questions That Deepen Understanding
07:45 – Securing the Next Meeting With Decision Makers
08:50 – Nurturing Between Calls With Strategic Proof
11:05 – Structuring the First Close Call
12:12 – Managing Long B2B Sales Cycles
13:14 – Nurturing Non-Buyers for Future Opportunities
If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.
I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/
To the builders in the arena, build the brand first, then let the clients chase you.
Never quit, Guillaume
DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.
DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.
View all episodes
By GHA MarketingDownload “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod
Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
In this video, I break down how we structure the business conversation that follows a podcast interview and guide the relationship toward a potential client engagement while maintaining trust, authority, and long-term value.
What You’ll Learn:
- How to structure a post-interview consultation that builds momentum without pressure.
- The discovery framework that uses insights gathered during the podcast process
- How to present solutions using authority and relevance instead of hard selling
- Why securing the next meeting is critical in high-ticket B2B sales cycles
- How strategic nurturing between calls increases trust and deal velocity
- The long-term relationship strategy for guests who are not ready to buy
Chapters:
00:00 – The Role of the Post-Interview Consultation
01:19 – Setting the Objective of the First Call
02:28 – Preparing With Insights From the Podcast Process
03:20 – Structuring the Consultation Opener
05:23 – Discovery Questions That Deepen Understanding
07:45 – Securing the Next Meeting With Decision Makers
08:50 – Nurturing Between Calls With Strategic Proof
11:05 – Structuring the First Close Call
12:12 – Managing Long B2B Sales Cycles
13:14 – Nurturing Non-Buyers for Future Opportunities
If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.
I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/
To the builders in the arena, build the brand first, then let the clients chase you.
Never quit, Guillaume
DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.
DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.