What does it take to build a performance marketing platform for enterprise brands — and why would you choose that path when everyone else is running the other direction? Corey and Joe sit down with Marco Matos, Founder & CEO of Adora and winner of the Aperiam and Growth by Science sponsored Brand Challenge at POSSIBLE 2026, to find out. Marco shares how his time at Pinterest, Microsoft, Google, and Thunder shaped his conviction that large brands have the most low-hanging fruit — and why complexity is a feature, not a bug. The conversation covers full-funnel content scaling, the "Iron Man suit" philosophy for AI in marketing, creative-to-media execution in one platform, and where personalization is headed as the give-and-take between brands and consumers evolves.