A month ago, Rachel walked through the door. This episode is Jodie flying solo — Rachel doesn't work Tuesdays — with an honest ten-minute reflection on what month one has actually looked like.
Not the polished version. The real one.
Jodie talks about why bringing Rachel in was a financial gamble, not a luxury. How having someone alongside you changes your focus, your motivation, and the weight you carry when you're building something from scratch. And the one challenge that's now the mission: closing the gap between people who love what you do and people who actually buy from you.
In this episode:
• Why Jodie made a financial decision to hire before the business could comfortably afford it
• How Rachel has become the powerhouse behind both Complicated Co. and The Complicated Coach
• The loneliness of building alone — and what changes when someone shares the drive
• "Visibility without a conversation is just noise" — what that means for the next 11 months
• The honest truth about watching vs. buying, and why that's now the mission
If you're building something on your own and wondering why you're busy but not moving forward — this one's for you.
Complicated Conversations is the podcast for people doing the complicated bits of life and business without the polish.