“...It's like having a conversation when you walk into any store, and you're going to buy something, people are asking you questions to figure out what it is you're looking to achieve. So, when we write content, we'll do it in a conversational tone, and we'll think from the standpoint of what are our customers’ biggest needs.”
In episode 91 of the Customers Who Click podcast, I had an enlightening conversation with Brett Lane, a Search Engine Optimization (SEO) Consultant. In this conversation, we talk about Google algorithms, how they've changed over the years, the direction they're heading in, and how to better optimize your website for search. We also talked about how you can use SEO to ensure the diversification of traffic to your website.
The Google search engine and algorithm is a tricky thing, and out of millions of businesses all over the world, only a few make it to the first page. This could be due to various reasons, such as D2C businesses not creating content engaging enough for customers, creating spammy or unnatural links, or simply not having the resources and know-how to optimize their pages.
Brett is an SEO Consultant who has worked with various companies in the industry for 19 years. He has an MBA in Management and Internet Marketing from the University of Phoenix as well as a Digital Marketing Disruptive Strategy Programme Certification from Saïd Business School at the University of Oxford. He shares insights into search engine optimization for businesses. 
You can follow or talk to Brett on LinkedIn.