Computer Business Marketing Show

By Matthew Rodela

What's Computer Business Marketing Show about?

If you own or work in an IT services business, the Computer Business Marketing Show is your weekly dose of interviews and tips on how to get more clients, keep them happy, and grow your revenue.

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Computer Business Marketing Show episodes:

03.29.2019
CBMS091: How to Come Up with Blog Topics
On today’s show I’ll be covering 10 ways you can avoid writer's block and come up with topics to use in your blogs posts, social posts, videos, and newsletters. Plus, I’ll give you an update on my marketing apprentice, talk about...
03.15.2019
CBMS090: Online Assets That Affect Your Bottom Line
On today’s show we have Ramey Bell of Tech Reputation to talk about your businesses online assets. What are they and how can you leverage these assets to grow your business? Plus we’ll talk about the Facebook outage and a service...
03.01.2019
CBMS089: How to Build a Leads List (and what to do with it)
On today’s episode Paco and I are going to talk about how to build a list of prospects and what to do with that list once you’ve built it. We’ll cover website lead generation, purchasing lists, cold vs warm leads,...
02.15.2019
CBMS088: Local Marketing from the Trenches
On today’s episode we have Nathan Drager of Quantum PC to talk about local marketing from the trenches. He’ll share with us the secrets to his successful rise from solo consultant to a well-established IT firm in 3 short years....
02.01.2019
CBMS087: Marketing Grab Bag
On this episode we jump in to the Computer Business Marketing Facebook page to talk about some of the topics that are on your mind. What are some things you need to keep in mind when establishing a drop-off location...
01.18.2019
CBMS086: How to Keep Your Followers Engaged
On today’s episode Paco and I discuss ways to keep your followers engaged. What can you do with videos, social media posts, and on your website to make sure your visitors stick around and read all the awesome info you...
01.11.2019
CBMS085: Building Credibility Through Online Articles
On today’s episode we have Charles Henson of Nashville Computers to talk about how he was able to get featured in publications like Wired.com, Bank Of America, and ChannelPro. We’ll learn why getting featured in places like that is crucial...
01.04.2019
CBMS084: Reliable Word of Mouth Marketing
On today’s show we have Erica Castner on the show to talk about Word of Mouth Marketing. She’ll share tips about how to make sure you get consistent referrals and quality clients via word of mouth. After all, it’s the...
12.28.2018
CBMS083: Personal Branding
On today’s episode we talk with Lee Rowley about personal branding. This guy talks the talk and walks the walk and will show us how he broke through his shyness and fear to build his own personal brand. We’ll also...
12.21.2018
CBMS082: LinkedIN Growth Hacking
Today on the show we have Joe Apfelbaum the CEO of Ajax Union to drop some knowledge bombs about LinkedIN growth hacking. Specifically we’ll dig into specific strategies around building a LinkedIN presence that will attract your ideal client. How...
12.07.2018
CBMS081: Marketing Trends for 2019
Today on the show we look ahead to what marketing trends you should be keeping an eye on in 2019. Our guest is Pia Larson of Fingerprint Marketing and she’ll be revealing the opposing sides of marketing and how you...
11.30.2018
CBMS080: CBP Rewind - Preparing Your Business for the Holidays
On this episode we go way back to the original Computer Business Podcast to revisit our interview with Dave Walker of BizHive.com to talk about preparing your business for the holiday season. Learn the importance of measuring your past holiday...
11.23.2018
CBMS079: CBMS Rewind - Strategic Content Marketing
Today we go back in time to episode 12 where we talk to Samantha Stone, author of “Unleash Possible” about how to grow your business and get more clients with strategic content marketing. Specifically we’ll explore how to set up...
11.16.2018
CBMS078: MSP Marketing from the Trenches
Today on the show we have James Riley who runs an MSP out of Tuscon Arizona. James is going to talk to us about how he’s been able to grow his business for over a decade by not following traditional...
11.09.2018
CBMS077: How to Keep Your Customers Loyal
Today Paco and I chat about how to keep your customers coming back for more. We reflect on what inspires loyalty in customers and discuss some out of the box ways to keep your customer buying from your business. Plus Paco...
11.02.2018
CBMS076: Marketing Fails
On today’s episode Paco and I talk about our biggest marketing fails. What marketing have we done in the past that just didn’t pan out? And what lessons did we learn from it? Also, Paco will update us on his big...
10.26.2018
CBMS075: Automate All The Things
On this episode we have a friend of the show, Dave Greenbaum, to talk about automation. He’ll talk about how he connects all his business (and personal) apps together using automation. We’ll dig into how this helps him smooth out...
10.19.2018
CBMS074: LinkedIN Networking Sucks
Today on the show we talk about why LinkedIn in sucks, with Vikram Rajan. We’ll comiserate over shared disdain for certain quirks in LinkedIn and then talk about how you can flip the script and turn those headaches into benefits....
10.12.2018
CBMS073: Twitter Marketing 101
On today’s episode we talk about marketing on Twitter with Jennifer Longworth. She’ll tell us about how to set-up your profile for success, the do’s and dont’s of building a following, what type of content to share, and what a...
10.05.2018
CBMS072: What is the Purpose of Your Content?
On today’s episode we have David Smith on to talk about how to find the purpose behind your content. We’ll cover the 4 purposes of content, the different types of content, why content doesn’t end when your customer hires you,...
09.28.2018
CBMS071: Conversational Marketing
On today’s show we talk to Dan Murphy about conversational marketing and live chat. We talk about how live chat bots can help answer your website visitor’s pressing questions and ultimately convert them into customers. Plus I ask Dan how...
09.21.2018
CBMS070: Getting the Most Out of LinkedIN Ads
On today’s show we have LinkedIn Ad Expert AJ Wilcox to explore the world of LinkedIn ads. We’ll learn how LinkedIN ads differ from Facebook ads, how to make ads that get clicked, and how to target the right clients...
09.14.2018
CBMS069: Marketing Grab Bag
On this episode Paco and I dig into the Computer Business Marketing Facebook page to chat about the topics that on your minds. Should you have a video on the homepage of your website? Are business cards still a thing?...
09.07.2018
CBMS068: How to Optimize Your IT Blog
On today’s episode, Paco interviews me about how to optimize your website’s blog posts. We talk about how to structure your posts, how long they should be, what’s a meta description, and are white-label content providers a good idea? Plus Paco...
08.31.2018
CBMS067: IT Owner's Compass Recap with Ian Alexander
On today’s show we have an IT Owner’s Compass recap with Paco and Ian Alexander of Syncro. We’ll chat about the event from the perspective of an organizer, an attendee, and a vendor. Also, Ian will catch us up on...
08.24.2018
CBMS066: How to Increase Cashflow with Victor Antonio
On today’s episode we’re running a repeat of the Computer Business Podcast episode #59 called “How to Increase Cashflow with Victor Antonio”. In the episode Paco interviews entrepreneur and TV personality Victor Antonio of the Sellinger Group and Life or...
08.17.2018
CBMS065: How to Dominate Google with Content
On this episode of we have Nick Jordan of Logic Inbound to teach us about how to dominate Google with content. He’ll show us the tricks he used to get his company to show up for key terms around big...
08.10.2018
CBMS064: How to Pitch Anything to Anyone
On today’s show we have award winning producer and media expert Harry Lowell on to teach us how to pitch anything to anyone. How can you build rapport during a pitch and why is it best to pretend you’re landscaping...
08.03.2018
CBMS063: The Triumphant Return of Paco Lebron
On this episode we have our good friend Paco Lebron here to catch us up on his business. Hear about his recent television appearance, how he refocused his business, and why he’s not gonna touch PPC. Plus we have a...
07.20.2018
CBMS062: Video Marketing Deep Dive
On Today’s show we have David, Zach, and Ben the Llama from Viral Ideas Marketing back on the show to dig deep into video marketing. We’ll talk about the different types of videos you should be producing at each step...
07.13.2018
CBMS061: Servant Leadership
On today’s episode we talk about the concept of servant leadership with Art Barter, founder of the Servant Leadership Institute. What is servant leadership, and how can it help you build a more successful business? We’ll talk about leading from the...
07.06.2018
CBMS060: Don't Forget These Marketing Trends
On today’s show we talk about the new marketing trends we think will be important to follow and learn in the coming months and years. Also, Paco recaps the Sales Mastery Intensive workshop and I talk about a new system I’m...
06.29.2018
CBMS059: The Importance of Community
On today’s episode we have Doug Hazelman VP of technical marketing at Cloudberry. We’re going to chat about communities and how they can help you as a business owner. What are the benefits of joining different communities, what ARE the...
06.22.2018
CBMS058: Marketing Advice from the Trenches
On today’s show we have Michael Fierros, owner of the Mac Labs, who will be talking about his experiences as a new computer business start up. Find out what’s working for him and what he’s still struggling with. Plus learn...
06.15.2018
CBMS057: Marketing Cornucopia
On this episode we have our good friend of the show Patrick Palmer on to talk about a cornucopia of marketing topics. We cover tech support scams, coffee shop office hours, Fake Facebook Likes, Google Alerts, and how all this...
06.08.2018
CBMS056: How to Leverage Local PR
On today’s episode we’ll be talking with former reporter and Public Relations expert Ky Trang Ho about tips and tricks for getting featured in local media like newspapers, radio, and TV. How can make yourself newsworthy, how do you find...
06.01.2018
CBMS 055: Marketing for Introverts
On this episode we have introvert marketing coach Kim Gray to teach us how to approach marketing as an introvert. I know many of us can relate to this, and on the show Kim explains how being an introvert can...
05.25.2018
CBMS054: Selling from the Stage
On this episode I have Frank Bravata, a fellow MSP owner and president of MSP Speakers, to talk to us about leveraging public speaking to grow your IT business. How do you get started, what’s the best way to close...
05.18.2018
CBMS053: How to Sell Your IT Services on Social Media Without Buying Ads
On today’s episode we have Nate Gadzhibalaev on the show to teach us how to grow our business on social media. We’ll learn what we should be doing to make sure we’re getting the most out of social media as...
05.11.2018
CBMS052: The Legal Side of Marketing
On today’s show we have Betty Tufariello, founder and CEO of Intillectulaw, to talk to us about legal considerations when marketing. We'll demystify topics like copyright, trademark, and DMCA and what it means for your IT business. All that and so...
05.04.2018
CBMS051: How to get Predictable Leads
On today’s show we have Mark Smith from ChannelPro to talk to us about how to get predictable leads into your IT business. We really geek out in this episode talking about tech like Facebook bots, automated voicemails, Zapier, pop-ins,...
04.27.2018
CBMS050: 50th Show Special
On today’s episode we have our special 50th anniversary show with some of my favorite past guests. We talk about how our businesses are doing and what marketing is working and what's not. We also share actionable tips and some...
04.20.2018
CBMS049: The ROI of SEO
On today’s episode we have SEO expert Jason Berkowitz to talk about getting the most ROI out of your SEO. How do you get the biggest bang for your buck? What should you look for when hiring an SEO partner,...
04.13.2018
CBMS048: Anatomy of an Effective Blog Post
On today’s show I’ll dig into the anatomy of an effective blog post. I’ll cover 8 tips to follow to make sure that the posts you write for your business blog get read and get your readers to take action...
04.06.2018
CBMS047: Improving Your Reputation Online
Today on the show I have Ramey Bell, founder of TechReputation, to talk about reputation management. We’ll cover tips and tricks for getting good reviews online and why reviews are one of the most important assets in your business. Plus, what...
03.23.2018
CBMS046: Who is Your Ideal Client?
On today’s show we have Jurgen Strauss on to talk about how to create your ideal client profile. Why is it important? How detailed should you get? And once you have it, what do you do with it? I’ll also be...
03.16.2018
CBMS045: Effective Copywriting
It this episode we talk to Gabe Arnold about how to produce effective content for your business. You’ll learn how to write effective cold emails, what to put on the homepage of your website, and some important tips building loyalty...
03.02.2018
CBMS044: How Business Strategy Can Impact Your Marketing
On this episode I have business advisor Christian Mostert on to talk about why business operations and strategy are crucial pieces of the marketing puzzle. We actually cover a lot in this episode including hiring, software tools, niching, branding, and...
02.23.2018
CBMS043: Closing The Sale
On today’s show we have Donald Kelly on to talk about closing the sale. How do you turn leads into customers without being pushy? What should you say in your first phone call with a prospect? And how can you...
02.16.2018
CBMS042: How to make Google AdWords Profitable
On this episode we talk all about how to make your Google Adwords profitable with Mark Lamberth of Copy That Converts. We’ll take you through every step of the process from choosing the right keywords, writing a compelling ad, and...

What's Computer Business Marketing Show about?

Download our free app to listen on your phone

Computer Business Marketing Show episodes:

CBMS091: How to Come Up with Blog Topics

CBMS090: Online Assets That Affect Your Bottom Line

CBMS089: How to Build a Leads List (and what to do with it)

CBMS088: Local Marketing from the Trenches

CBMS087: Marketing Grab Bag

CBMS086: How to Keep Your Followers Engaged

CBMS085: Building Credibility Through Online Articles

CBMS084: Reliable Word of Mouth Marketing

CBMS083: Personal Branding

CBMS082: LinkedIN Growth Hacking

CBMS081: Marketing Trends for 2019

CBMS080: CBP Rewind - Preparing Your Business for the Holidays

CBMS079: CBMS Rewind - Strategic Content Marketing

CBMS078: MSP Marketing from the Trenches

CBMS077: How to Keep Your Customers Loyal

CBMS076: Marketing Fails

CBMS075: Automate All The Things

CBMS074: LinkedIN Networking Sucks

CBMS073: Twitter Marketing 101

CBMS072: What is the Purpose of Your Content?

CBMS071: Conversational Marketing

CBMS070: Getting the Most Out of LinkedIN Ads

CBMS069: Marketing Grab Bag

CBMS068: How to Optimize Your IT Blog

CBMS067: IT Owner's Compass Recap with Ian Alexander

CBMS066: How to Increase Cashflow with Victor Antonio

CBMS065: How to Dominate Google with Content

CBMS064: How to Pitch Anything to Anyone

CBMS063: The Triumphant Return of Paco Lebron

CBMS062: Video Marketing Deep Dive

CBMS061: Servant Leadership

CBMS060: Don't Forget These Marketing Trends

CBMS059: The Importance of Community

CBMS058: Marketing Advice from the Trenches

CBMS057: Marketing Cornucopia

CBMS056: How to Leverage Local PR

CBMS 055: Marketing for Introverts

CBMS054: Selling from the Stage

CBMS053: How to Sell Your IT Services on Social Media Without Buying Ads

CBMS052: The Legal Side of Marketing

CBMS051: How to get Predictable Leads

CBMS050: 50th Show Special

CBMS049: The ROI of SEO

CBMS048: Anatomy of an Effective Blog Post

CBMS047: Improving Your Reputation Online

CBMS046: Who is Your Ideal Client?

CBMS045: Effective Copywriting

CBMS044: How Business Strategy Can Impact Your Marketing

CBMS043: Closing The Sale

CBMS042: How to make Google AdWords Profitable