Confessions of a Business Owner features iFly GPS programmer Walter Boyd. In this transparent interview, Boyd reveals two lessons he learned about tech traps and investors. His personal experiences may change how other business owners run their organizations.

Confessions of a Business Owner discusses:

• First, Walter shares his background including being self-taught.
• Second, we learn about the Adventure Pilot Website.
• Third, Walter talks about his transition into consulting.
• Fourth, we learn how the market crash of 2008 leads to the formation of iFly.
• Then, Walter talks about his early competition.
• Next, misstep one: missing the boat on the iPhone.
• Then, misstep two: not getting investors.
• Moreover, Walter shares the three areas that separate them from their competition: customer service, ease of use, and price.
• In addition, Walter delves into his first hires as a small business owner.
• Finally, he shares the unique way they are tackling the need for support staff.

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