On Episode 70, Elle Woulfe joins us to dig into data and B2B marketing. Elle is VP of Marketing at PathFactory. You may remember the chat we had about six months ago about her rebrand. Elle did some special work with that and we got lots of reaction to it. But Elle has a lot of knowledge about using data as a marketer. What’s behind the data we collect and how should we use it? We get into that and more in part one of our chat. 

Subscribe to us on your favorite podcast service (we're on most of them). Special Guest: Bruno Aguiar.

On Episode 69 we’re talking marketers as customer advocates with Riccardo Osti. In the second part of our discussion, we delve into how marketers can be customer advocates, the trends Riccardo is seeing, and we learn more about Wonderflow. 

On Episode 68, we have Riccardo Osti in to discuss marketing and the customer experience. Riccardo is CEO of Wonderflow, and we start our chat by defining the customer experience, then branch out into how to improve it and the role data can play in it. Riccardo is a fascinating guy with a really interesting company. Wonderflow gathers and makes sense of unstructured feedback from consumers. So Riccardo was the right one to speak to about the customer experience. 

We're taking another look back into the archives. In the middle of the first season, I had a chance to speak with Alex Withers, CMO of InMotionNow. It was great to get a CMO on the show with a fresh perspective. And it was even greater when we started chatting and Alex started to explain his thesis: that people like him should listen to creatives. As I wrote when I published it all the way back in March 2018, it was an inspirational chat--one that marketers and creatives alike will enjoy. Give it a listen.

On Episode 67, we continue our chat with Chris Dayley about converting social media traffic. We discuss split testing, understanding where people are in your funnel, and, of course, data—and lots more. He’s an engaging guy, and I think you’ll enjoy the chat. 

On Episode 66, Chris Dayley is back to discuss the dark arts of social media conversions. We start off our two-part chat with a discussion of what a company should expect from social media, the value of a two-way dialogue, and using tech like Facebook LIve. 

On Episode 65, we go even deeper on product marketing with Josh Martin. We talk about the value of data, balancing the demands of the day with planning for the future, plus he lets me in on the story behind his current company—Perfect Sense. It was a great discussion that makes, um, perfect sense. Enjoy!

On Episode 64, we're knee-deep in product marketing with Josh Martin. Josh and I spoke in an early episode of Confessions of a Marketer. And today we expand on that in the first of two episodes. We start off by talking about the ideal background for a product marketer, Josh’s career path, understanding the audience, and the value of working hard.