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In this episode of The Quirky Brain Podcast, Jo Casey shares her personal journey from sales-averse beginner to confident business owner. She discusses the mental and emotional barriers she overcame, key mindset shifts, and practical strategies that helped her embrace selling.

Jo offers insights for neurodivergent entrepreneurs on developing a healthier relationship with their business and creating authentic, effective sales approaches.

The episode concludes with an introduction to Jo's Supernova Collective programme for service-based, neurodivergent entrepreneurs looking to improve their business and sales skills. 

Show Notes: 

1. Introduction: Jo discusses her journey to becoming comfortable with sales over 15 years in business.
2. Early challenges: 
   • Initial discomfort with selling and marketing
   • Reliance on word-of-mouth referrals
   • Investing heavily in courses and masterminds
3. Key turning points: 
   • Gathering evidence of her coaching effectiveness
   • Learning to be more authentic in business
   • Finding a supportive community of peers
4. Overcoming mental barriers: 
   • Addressing money mindset issues
   • Recognising the value of her work
   • Separating personal worth from business success
5. Developing a healthier relationship with business: 
   • Understanding parasocial relationships
   • Balancing business with personal life
   • Viewing business objectively as a system to improve
6. Current approach to sales and marketing: 
   • Embracing sales as a necessary part of business
   • Creating bespoke strategies that work for individuals
   • Focusing on building trust and providing value
7. Introduction to the Supernova Collective programme

Jo Casey is an Autistic and ADHD speaker and business coach who helps other neurodivergent entrepreneurs make more money with less overwhelm and more joy in their work. By aligning your business strategies with your unique brain wiring, we'll transform your neurodivergent traits into powerful assets for growth and fulfilment.
Connect with her at Jocasey.com or follow her on Instagram