Have you ever dreamt about being a six figure earner? Nikki Nash, today’s guest, knows how to turn that into reality! Nikki is an entrepreneur and the CEO of Market Your Genius, a company which helps women build profitable and successful businesses by taking advantage of their own experiences and expertise. Reaching that six figure goal requires a lot of steps and tips which Nikki advises on this episode...hear it out!

Highlights:

• Nikki walked through a winding road before delving into the entrepreneurial world: she studied different majors and worked for various companies until she realized that she wanted to make an impact in the world and then she started running her own business.
• The importance of knowing that there is a distinction between different types of six figure earners: they could be earning that in revenue, profit, or they could be paying themselves. 
• Nikki describes different ways of getting close to audiences when being an entrepreneur: it could be through content marketing, partnerships, or advertising.
• For Nikki, finding one person that resonates with you and following their methodology when building up a business is much more convenient than buying different services from various people.
• When starting your business, it’s key to find a small group of people that could potentially become your consumers and offer them one product to buy: keep it simple!
• Writing the imaginary testimonials that you’d like to receive of your product or service in the near future is a practice that Nikki does in order to make decisions and clear some objectives. 

To learn more about Nikki, you can follow her on Instagram or visit her Market Your Genius website. 

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