There's a lot of slow Google lately. Slow in they aren't indexing new content as quickly as they used to and to "help" things along they have these weird messages in Google Search Console.

There's a plug for the value of SEO testing but this is a shorter episode - I need to get used to Texas heat again!

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

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In this episode - we are going to go over a proposal that was sent in by a listener. 

I thought rather than JUST respond to them privately, this might be a terrific exercise in demonstrating how little equal understanding there is on both sides of "the farmers and the cowboys." I'm sure the recipient of this proposal believes they receive an SEO services proposal - because they told me as much when I asked. And I'm equally sure the sender of this proposal believes they were quite clear on the SEO portion of it.

And much hilarity ensues...

If you're a receiver of proposals or a maker of them, there is always room for more clarity. Please send in any examples if you'd like to have "Confessions" take a gander at it.

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

License code: HESHAZ4ZOAUMWTUA

Something I haven’t done lately is updating you on some of the SEO projects I’m working on. So I’m just making a liar out of myself when I say you won’t find any SEO tactics in here. This one I would say you will find SEO principles.

I share the very method used to choose a rank and sell niche - do not recommend it. And take you a little behind the scenes on the funny bumps in the road along the way - one of which was my ego. (But I'm fine now - thanks for asking.)

And then I dive deeper into some testing results that could have some real-world impacts on the Un-knowing SEO. But now, you CAN know and how to use this information to insulate yourself from things out of your control.

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

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Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

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In this episode, this is a new type of episode - a "Bits and Bobs" type of show - in here is a collection of four things too small to be a full episode but definitely somethings to discuss. 

1. what is the ONE topic that constantly shows up in Voice SEO conversations every single time and has the potential to suppress Voice?

2. I had a new "Confession" to make.

3. Why isn't this an interview show?

4. An idea to crowd search on something to help good SEO rise to the top and business owners to be able to recognize them when they do.

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Background vector created by starline - www.freepik.com

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

License code: HESHAZ4ZOAUMWTUA

Photo by Mathilde Decourcelle on Unsplash

After about 6 months of developing the content for my upcoming Voice SEO course - I felt it was necessary to publish an update. Look for future updates on both what I'm doing and what the current limitations are for "Screenless Search" which is how I'm starting to refer to it as.

Listeners will experience more of a breakdown of what exactly are we calling Voice SEO? Is it how we search? Is it how the search is delivered to us? Is it too late? Are there things we as marketers and business owners need to know?

This is the hottest real stuff off the press on Voice SEO. 

In my opinion, if we wait for Google to tell us how to do this - it will be too late.

I also share GOOD NEWS as well! Let me know what you think.

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Background vector created by starline - www.freepik.com

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

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Search Engine Journal shared a week ago about a question posed to John Mueller which was basically - if Google’s machine learning is going to get so good at knowing what a page is about, will SEO become obsolete?

https://www.searchenginejournal.com/googles-john-mueller-doesnt-see-seo-becoming-obsolete/412373/

I'm guessing the person who asked the question is either a business owner who might not know exactly WHY they are doing their own SEO, other than proving "penny-wise, pound-foolish".

But it does show a peculiar lack of SEO purpose and maybe that's why John didn't know how to really respond - was he implying something or not wanting to take a lot of time explaining the purpose of SEO.

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Composite photo - Compliments of leaving Carolyn alone with Canva

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

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This episode is my take on what feels like "never-ending" series of updates in Google since March of 2020. Alright already. 

In particular, I wanted to talk to business owners and C-level executives of a certain age who think they "know what SEO is" but have nothing on their site ranking for any value keyword that doesn't have their brand name in it. 

Another question I have - How do we know what is a true update these days and not the result of Google catching up on all the things Google has not been doing because some data stream was offline?

And the real kicker. Even Google comes clean when identifying the true value of organic search.

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Dog Photo by Karsten Winegeart on Unsplash

Composite photo - Compliments of a Peach Bellini after an evening on the Sunset deck

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

License code: HESHAZ4ZOAUMWTUA

In this episode targeted towards business owners, I share my thoughts on how the shifting zones of relevance within Google remind me of when my dad retired a 2nd time as a VW auto mechanic and what he shared with me.

Would I go into today's Google SEO if I was who and where I was 13 years ago with only rank trackers and site diagnostic software? 

I really feel for those business owners who are going it alone and for those who had previous success and yet now are spending more time figuring out Google than expanding their own businesses.

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.

American Way Media         AmericanWayMedia.com Austin, TX

Photo by Jeffrey Czum from Pexels

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

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Don't you just love "pet peeves" - the things that drive you crazy? Me too.

In this episode I reveal my TOP THREE pet peeves - something about content, domains and Google. It's not every day one can fit SEO and the Witches from Macbeth in the same content.

What are YOUR pet peeves in SEO?

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Photo by Tumisu from Pixabay

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

License code: HESHAZ4ZOAUMWTUA

In this episode I talk a little about how I got into Voice SEO and how the course is evolving. I even share a demo that if you have an Alexa or Google device you can talk to my website. 

If you have an Alexa say "Alexa, launch American Way Media”" or for google "Hey Google, Talk to American Way Media"

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Photo by Tumisu from Pixabay

Music from Uppbeat

https://uppbeat.io/t/doug-organ/fugue-state

License code: HESHAZ4ZOAUMWTUA