I started planning out summer episodes - I had no idea that there were that many weeks in what we refer to as "summer".

As I was doing it the thought occurred to me that sharing what questions come up from myself and others might be helpful for anyone else who is putting together their own podcast AND to explore more fully WHY this podcast is NOT interviews of other SEOs.

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Photo by Lisa from Pexels

This episode relates to Episode 19 and how we as SEO's need to accept the reality, that Google's ability to let us into the game is what we're fighting right now - the only way to play is to be able to get found, crawled, indexed and then rank. And it's not getting easier.

This episode in this 2-part series on volatility is addressed to the SEO.

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

In this episode, I address the way Google stays silent when things are not working as planned, when they are having problems. And without authority in our ability as SEOs to call them as we see them with precision, then we invite confusion and stay ignorant.

This is part of a 2-part series on volatility within the search results and how business owners can benefit from understanding that there are more things going on between hitting publish and when a page ranks for it's search terms.

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

I'm Just A Girl Who CAN Say "No". But it's not always easy but it can be for the best. In this episode, I'm looking at the same Client offer but this time from the SEO side. If you want to catch up check out Episode 17

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.

American Way Media AmericanWayMedia.com Austin, TX

Photo by Jose Francisco Morales on Unsplash

This is one of the Facebook "mailbag" episodes where we discuss situational SEO - this originally was posted in an SEO Facebook group. While I think it is common for business owners who are used to employees to make the mistake that SEO is all about motivation. They leave out a vital component in their calculation.

I devised a way for business owners to adjust their review process so that they can better find the right SEO for their business. 

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman.    

American Way Media   AmericanWayMedia.com Austin, TX

Photo by Jose Francisco Morales on Unsplash

As promised I said I would answer any incoming questions or respond to feedback from listeners. My goal is for this podcast to be a resource to an SEO and the businesses that they service. Might be the case.

In this episode I respond to a question about how I might have structured a deal with my First SEO Client (Episode 5). And the reason I wanted to feature this question is that it parallels a current opportunity I am negotiating where there is a component of increasing the cost of SEO services in proportion to the increase in revenue. A true win-win with a little degree of protection for the SEO product.

Hope you enjoy it and feel free to send in any comments or feedback to [email protected]

You can find me on Linkedin - Carolyn Holzman

American Way Media AmericanWayMedia.com Austin, TX

Photo by Sharon Pittaway on Unsplash

I think this is the most perplexing question for both for a business seeking to find some other business to work with and for those businesses that offer SEO.  

Maybe not as unanswerable as the chicken or the egg question, but this will remain a thorn in the side of many a business. At least until we as an industry offer some kind of solution. I pose one way to potentially address this - maybe it is not perfect but maybe it can be explored by some courageous SEO's who aren't afraid to let another SEO company have a client.

The goal is to help a business owner come up with a way that they can best decide and who might be the best person to help them evaluate SEO in general or a particular agreement in specific.

Let me know what you think. Who knows? We might have another highly desired digital marketing search phrase!

You can find me on Linkedin - Carolyn Holzman

American Way Media

Photo by Clay Banks on Unsplash

In this episode I reflect a little on how easy it is to not see all the things that truly make us unique not only as SEO's but as humans.

Through a conversation with a colleague, I uncover how to talk about what is my "super power" - which I think is a great way to describe the thing that comes so naturally to you that seems so amazing to others - that you're in awe that anyone noticed.

I also share the SEO community that I've been talking about for the past couple of months - http://bit.ly/seofriends and invite you to come find me. 

You can find me on Linkedin - Carolyn Holzman

American Way Media

Photo by Miguel Bruna on Unsplash

Ready for a change up? This episode is both reflective and an update. Things are moving. My future moves are coming together and lo and behold it appears to be both inclusive of the elements I desire and exclusive of the things that literally suck my soul dry.

SO it's like a Google update on both a personal and public front. What happened this week on the Google update?

Learn that one of my live field examples dropped suddenly.

What did I do? Can this site be saved?

You'll find out what the big deal is in this week's episode. I apologize for the rant in the beginning.

You can find me on Linkedin - Carolyn Holzman

American Way Media

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OK, this was a hard episode to figure out and come to some grips on how to talk about this  - I started and stopped because I realized it might seem disingenuous for me to talk about ways to make monthly SEO more palatable to business owners AND SEOs.

I mean, I decided for me and what I wanted, I wasn't going to go back into agency SEO. This time I'm owning the assets or part of the revenue generated and only on the projects that interest me. 

I think client work is always going to be challenging - the best way to inoculate your business is to both have detailed processes and constantly generate fresh leads. I'm working on developing out a site for the podcast where I can post show resources and where possible acquire some discounts on training for those that are interested in either building or growing their agency in a healthy life-sustaining way.

Would like to hear from you about what works best for your agency - send comments to [email protected]

You can find me on Linkedin - Carolyn Holzman

American Way Media

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