What happens when the push for “all-natural” lawns goes too far? Seth Szobodi from Earthway Products shares why the growing trend of avoiding chemicals and mowing can quickly turn into a weed takeover. Seth also opens up about key lessons from building a business, including the cost of underpricing early on and why expanding product offerings sooner could help your growth.

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Host Max McGee catches up with Andy Jorgensen, Director of Community Maintenance Operations at On Top of the World Communities in Ocala, FL at GCSAA. This episode covers everything from record‑cold Florida weather to why face‑to‑face relationships still matter in a tech‑driven industry. Andy shares his perspective on the rise of robotic mowers, how to adapt new technology without losing craftsmanship, and what strong leadership and culture look like during long renovations and tough stretches

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In this episode, we sit down with Sean of Rugged Earth Landscaping and Wild
Landscape Lighting, a former supply teacher turned owner of an award‑winning, full‑service landscape firm in Muskoka and President of Landscape Ontario’s Muskoka North chapter. Sean shares how his teaching background shaped his communication style, team leadership, and client relationships, and why people‑first leadership and thoughtful design help elevate both projects and the industry. 

Plus, hear about his 340-foot-long recycling waterfall and rapids system project under a bridge-house.

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In this episode of Confessions of the Craft, host Matt McNulty chats with James of JB Landscape & Irrigation, a Groveland, FL contractor specializing in irrigation, including temporary irrigation for roadside and new construction projects. From leveraging battery and solar‑powered systems, to a detail‑driven work philosophy, to keeping crews motivated in Florida heat, James shares how niche expertise and strong manufacturer support drive success. 

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In this episode of Confessions of the Craft, Tony Groves of Michigan shares how he’s built a niche business creating custom food plots for white‑tailed deer. Blending his passion for hunting with habitat management expertise, Tony discusses nutrition, equipment investments, mentorship, and the challenges of understanding deer behavior.

Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online

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From hand-dug irrigation ditches to leading a commercial installation business, Jeremiah Felix’s story is built on grit and adaptability. In this episode, the 20-year industry veteran shares how necessity pushed him to start his own company, why training from the ground up matters, and how family has become part of the business.

Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online

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At the 2025 Golf Industry Show in San Diego, Max McGee from SiteOne Landscape Supply sat down with Corrin Clark to talk about life behind the scenes of the golf course superintendent role.

Corrin shares what it’s really like balancing family life, careers, and the demands of the job, while shedding light on common misconceptions about what superintendents do every day.

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In this episode of Confessions of the Craft, Shawn Brawn from Shade Tree Farm shares how his family’s three generation 350‑acre Central Florida tree farm has transformed through smarter growing practices, strategic pricing, and a commitment to planting even during the toughest years. He talks with host  Matt McNulty about surviving the 2008–2015 downturn, choosing tree varieties that grow faster, and using inventory age to guide pricing. Sean also encourages growers to lean into digital marketing with simple, consistent videos that help build customer trust.

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Host Shawn Sandink sat down with Logan Marks, owner of Mid America Landscape, who went from mowing lawns at 16 to running a full‑service landscaping company in Cincinnati. In this episode, he shares his biggest challenges, lessons learned from a mower sliding off a hill into a neighbor's yard, and how a Make‑A‑Wish project became one of his proudest moments.

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Micah Wise sits down with Tim Matty from Treetops Resort in Michigan at GCSAA. Tim shares how strategic tree removal at Treetops has uncovered original architectural features, improved turf health, and elevated the guest experience. He also discusses mentorship, team culture, and how autonomous mowing and battery-powered equipment are shaping the modern maintenance operation.

Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online

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