CONFESSIONS OF THE CRAFT

Confessions of the Craft host Jonathan Mills sits down with Willie Rodriguez, founder of A’s Ornamental Nursery and the Plant Movement podcast. Willie shares his journey from running a growing nursery operation to creating solutions that help growers, landscapers, and garden centers succeed through innovation, accountability, and strong industry relationships.

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Antonio Angelini started with summer landscaping jobs. Now he's tackling site work, excavation, demolition and hydroseeding. Tune in to hear his discussion with Confessions host Shawn about taking risks, embracing technology, finding great employees and learning from mistakes along the way.

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World Golf Hall of Famer Jan Stephenson joins Steve Hritsko on Confessions of the Craft to discuss how technology and course management have transformed golf. She highlights the vital role of superintendents, improving conditions worldwide, efforts to create more equitable tee options for women, and her upcoming autobiography.

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A flickering lightbulb moment led Danielle Gomes from healthcare to landscape design. She joins host Shawn Sandink to discuss her business journey, design philosophy, contractor partnerships and why human creativity still matters in a tech-driven world.

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In the latest episode of Confessions of the Craft, Kim Levell shares her journey from luxury exterior design to natural home building, discussing holistic landscapes, healthy homes, sustainable practices, and the future of Florida-inspired design. Tune in for insights on creating beautiful, functional spaces that support both people and the environment.

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What happens when the push for “all-natural” lawns goes too far? Seth Szobodi from Earthway Products shares why the growing trend of avoiding chemicals and mowing can quickly turn into a weed takeover. Seth also opens up about key lessons from building a business, including the cost of underpricing early on and why expanding product offerings sooner could help your growth.

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Host Max McGee catches up with Andy Jorgensen, Director of Community Maintenance Operations at On Top of the World Communities in Ocala, FL at GCSAA. This episode covers everything from record‑cold Florida weather to why face‑to‑face relationships still matter in a tech‑driven industry. Andy shares his perspective on the rise of robotic mowers, how to adapt new technology without losing craftsmanship, and what strong leadership and culture look like during long renovations and tough stretches

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In this episode, we sit down with Sean of Rugged Earth Landscaping and Wild
Landscape Lighting, a former supply teacher turned owner of an award‑winning, full‑service landscape firm in Muskoka and President of Landscape Ontario’s Muskoka North chapter. Sean shares how his teaching background shaped his communication style, team leadership, and client relationships, and why people‑first leadership and thoughtful design help elevate both projects and the industry. 

Plus, hear about his 340-foot-long recycling waterfall and rapids system project under a bridge-house.

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In this episode of Confessions of the Craft, host Matt McNulty chats with James of JB Landscape & Irrigation, a Groveland, FL contractor specializing in irrigation, including temporary irrigation for roadside and new construction projects. From leveraging battery and solar‑powered systems, to a detail‑driven work philosophy, to keeping crews motivated in Florida heat, James shares how niche expertise and strong manufacturer support drive success. 

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In this episode of Confessions of the Craft, Tony Groves of Michigan shares how he’s built a niche business creating custom food plots for white‑tailed deer. Blending his passion for hunting with habitat management expertise, Tony discusses nutrition, equipment investments, mentorship, and the challenges of understanding deer behavior.

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