Putting up a brand is a struggle but keeping its name afloat is far more difficult. In this episode, Elliot Begoun is joined by Jeff Hahn, crisis communication specialist, and owner of Hahn Public, to share his expertise in this field. For his clients, Jeff is the guy to call for brand crafting, message development and crisis communications. How important is crisis communication to a brand’s reputation? Listen in as Jeff shares how a tornado turned his life around and how he managed to overcome crises in business and his own life.

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