Sellers believe confidence is a personality trait, but this episode reframes it as an evidence-based outcome. 

Brandon breaks down why personality-driven confidence is fragile, how preparation and pattern recognition create calm certainty, and why experience beats charisma every time.

You’ll learn how to deliberately build confidence through reps and reflection, why evidence-based sellers handle pressure better, and how to shift confidence from performance to proof. 

This episode shows why true confidence isn’t loud. It’s earned.