Confident Content Creators: Mastering the Art of Social Media Marketing

Confident Content Creators: Mastering the Art of Social Media Marketing

By Hey, it's Lynsey!BusinessMarketing
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Confident Content Creators: Mastering the Art of Social Media Marketing episodes

  • BONUS - The "Pinterest Perfect" Plan to Grow Your Business

    Here are some QUICK Pinterest facts and tips that I've learned in my pursuit to understand the world of Pinterest!

    Make sure to join Confidently YOU: Content Creation Tips, my free Facebook Community for female entrepreneurs that I talk about in this episode: ⁠www.facebook.com/groups/contentcreationtipstricks⁠

    8 min
  • Ep 9 - Finding Queer JOY in social media and curating your feed with Colette Dalton

    In today’s episode, Colette Dalton and I talk about everything from stepping into your truth, how to be an ally, clarifying your values, curating your feed, and so much more! We dive into finding JOY in social media and how you can show up consistently WITHOUT posting (yes, it’s possible)! Colette and I also talk about making connections, imposter syndrome, leaning into the uncomfortable, and the importance of repetition. 


    Colette Dalton (she/her) is an LCSW/therapist and owner of Queerful Counseling in Utah. She specializes in working with adults around issues of queerness, religious trauma, faith transitions, and sex therapy. She's the co-host of the podcast Called to Queer, which shares stories and holds space for queer Mormon women, genderqueer, and intersex individuals. She's also working to expand beyond the therapy room to help queer people who grew up Mormon find community and experience queer joy.


    Connect with Colette!

    IG: @colettedalton

    FB: @colettedaltonlcsw

    Podcast: calledtoqueer.com; @calledtoqueer


    Don’t forget to snag Colette’s FREEBIE!

    https://subscribepage.io/l6UF0W




    Daaang, that was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.

    Aaaand of course there will be more guest episodes, so just stay tuned and make sure you are following along on social media! That is, after all, what we're talking about...

    • Instagram: ⁠instagram.com/confidentcontentcreators and instagram.com/heyitslynsey

    • Facebook: facebook.com/confidentcontentcreators⁠ 

    • Join Confidently YOU: Content Creation Tips, my free Facebook Community for female entrepreneurs: ⁠www.facebook.com/groups/contentcreationtipstricks⁠

      • 33 min
    • Ep 8 - Decoding Social Media and Business Terms

      In this podcast I breakdown the following acronyms and terms commonly found in social media marketing and business.

      • Reach: The number of people who see your social media content.

      • Conversion rate: The percentage of people who take a desired action, such as clicking on a link or making a purchase, after seeing your social media content.

      • CTA: Your Call To Action that tells the consumer exactly what to do.

      • KPI: Key performance indicator; a metric that is used to measure the success of a social media campaign.

      • A/B testing: A method of comparing two versions of a social media post or ad to see which one performs better.

      • Analytics: Data used as a measuring tool to collect information about your audience and post performance.

      • B2C: Business-to-consumer; a type of marketing that focuses on selling products or services to individual consumers.

      • B2B: Business-to-business; a type of marketing that focuses on selling products or services to other businesses.

      • ROI: Return on investment; the amount of money that you make from your social media marketing efforts.

      • Algorithm: A set of rules that determines how content is displayed on a social media platform.

      • AI: Artificial intelligence. An artificial technology that mimics human intelligence.

      • Engagement: Any interaction with your social media content, such as likes, comments, and shares.

      • Hashtag: A word or phrase preceded by the # symbol that is used to categorize social media content.

      • Influencer: A person who has influence over a group of people that impacts their opinions and behavior.

      • Social media marketing: The use of social media platforms to promote a business or product.

      • Viral: Content that is shared rapidly and widely on social media.

        • CRM: Customer relationship management; a system for managing customer interactions and data.

        • Sales: The process of generating and closing sales leads.

        • SEO: Search engine optimization; the process of improving the ranking of a website or content in search results.

        • Target audience: The group of people that a business or product is trying to reach.

        • Ideal client: A specific person who would be ideal for your product or service.


          • After you listen, don’t forget to rate and subscribe!

          Also, check out this podcast that I was a guest on! Roger is about to celebrate is 100th episode!

          • ⁠Crossing it Off!⁠

            • Aaaand of course there will be more guest episodes, so just stay tuned and make sure you are following along on social media! That is, after all, what we're talking about...

            • Instagram: ⁠instagram.com/confidentcontentcreators and instagram.com/heyitslynsey

            • Facebook: facebook.com/confidentcontentcreators⁠ 

            • Join Confidently YOU: Content Creation Tips, my free Facebook Community for female entrepreneurs: ⁠www.facebook.com/groups/contentcreationtipstricks⁠

              • 21 min
            • Ep 7 - What impact does the mistakes in your copy have on your content? - with Vicki's Red Pen

              Vicki has always loved reading and has an eye for words, grammar, spelling, and punctuation. Her avid reading as a child, teen, and young mom fueled her passion to help authors present a polished book to their readers. This led her to begin a career in editing and proofreading. She has been polishing content for authors and business owners for four years as Vicki's Red Pen. 

              She enjoys editing on her back patio anytime the weather allows it. Homonyms are her favorite thing to find. Fantasy and historical fiction are her favorite genres to read.

              She lives in Utah with her husband, Dan. Together they have six daughters and three dogs.


              Connect with Vicki!

              Instagram: instagram.com/vickisredpen
              Facebook: facebook.com/VickisRedPen


              Aaaand of course there will be more guest episodes, so just stay tuned and make sure you are following along on social media! That is, after all, what we're talking about... If YOU would like to be a guest on the show, please send me a message on FB or IG and we'll chat!

              • Instagram: ⁠instagram.com/confidentcontentcreators and instagram.com/heyitslynsey

              • Facebook: facebook.com/confidentcontentcreators⁠ 

              • Join Confidently YOU: Content Creation Tips, my free Facebook Community for female entrepreneurs: ⁠www.facebook.com/groups/contentcreationtipstricks⁠

                • 26 min
              • Ep 6 - Is Your Content Binge-Worthy?

                Okay, but first, WHY do you want binge-worthy content?

                I answer this question, and give you 13 tips on how to create binge-worthy content in this episode!


                Let's dive in and talk about these:

                1) Spark emotion
                2) Storytelling
                3) Engaging Engagement
                4) Relevance
                5) Spice it up!
                6) Add value
                7) "What's next?"
                8) Use series
                9) Easy to Access
                10) Stop Gatekeeping
                11) Starting with the end
                12) Hook, Reel, and Stinker
                13) Relatable

                After you listen, don’t forget to rate and subscribe!


                Also, speaking of binge-worthy, check out these podcasts that I've been a guest on!

                • ⁠Mama Turned Mompreneur⁠

                • ⁠The Burnout Cure for Boss Mamas⁠

                • ⁠Crossing it Off!⁠

                • ⁠Mom Made Plans⁠

                • ⁠Monday PositiviTea⁠

                • ⁠Faith-Filled Business with Sarah Beisel⁠

                  • Aaaand of course, stay tuned and make sure you are following along on social media! That is, after all, what we're talking about...

                  • Instagram: ⁠instagram.com/confidentcontentcreators and instagram.com/heyitslynsey

                  • Facebook: facebook.com/confidentcontentcreators⁠ 

                    • Join Confidently YOU: Content Creation Tips, my free Facebook Community for female entrepreneurs: ⁠www.facebook.com/groups/contentcreationtipstricks⁠

                    22 min
                  • Ep 5 - Pivot to Purpose through the power of podcasting with Pamela Krista

                    Pamela is a Christian wife, mom of 5, and a blogger turned web designer turned podcast manager and strategist. She is the founder of Moms Who Podcast, and she helps moms/women grow their online business through the power of podcasting. When she's not working, or with family, you can find her listening to podcasts or catching up on shows like Greys Anatomy & Love is Blind. 

                    Connect with Pamela!

                    Website: www.pamelakrista.com

                    Instagram: instagram.com/pamelakrista

                    Podcast: pamelakrista.com/listen/

                    Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.

                    Aaaand of course there will be more guest episodes, so just stay tuned and make sure you are following along on social media! That is, after all, what we're talking about...

                    • Instagram: ⁠instagram.com/confidentcontentcreators and instagram.com/heyitslynsey

                    • Facebook: facebook.com/confidentcontentcreators⁠ 

                      • 23 min
                    • Ep 4 - What do you do when your content just isn't "clicking"?

                      So you're sitting down, trying to create content, and it just doesn't feel right! You're getting frustrated, it isn't clicking or maybe even feels out of alignment. You might even have a million ideas, but still have no idea what to create and post!


                      On todays episode we're talking about just that! We'll dive into what it feels like to have a "bad" content session and what we can do about it.


                      DON'T FORGET

                      Join Confidently YOU: Content Creation Tips, my free Facebook Community, to stay up to date:⁠ ⁠https://www.facebook.com/groups/contentcreationtipstricks⁠

                      Follow on Instagram or Facebook for more: ⁠https://www.instagram.com/confidentcontentcreators/⁠ and ⁠https://www.instagram.com/heyitslynsey/⁠ 

                      : ⁠https://www.facebook.com/confidentcontentcreators⁠ 

                      17 min
                    • Ep 3 - The first ever video interview on Confident content Creators! with Henry Mahoskey

                      Welcome to the first ever VIDEO episode of Confident Content Creators!


                      The best title I ever got was when I was given the title of "Mom" from this kid right here! On today's episode my son, Henry, wanted to be my first guest, but since this is a podcast for female entrepreneurs, we decided to flip the script and have him interview me!


                      After you watch, don’t forget to rate and subscribe!


                      Follow on Instagram: ⁠https://www.instagram.com/confidentcontentcreators/⁠ and ⁠https://www.instagram.com/heyitslynsey/⁠

                      Stay up to date on Facebook: ⁠https://www.facebook.com/confidentcontentcreators⁠

                      Join Confidently YOU: Content Creation Tips, my free Facebook Community for female entrepreneurs: ⁠https://www.facebook.com/groups/contentcreationtipstricks⁠

                      13 min
                    • Ep 2 - What does it mean to be consistent with your content?

                      Welcome back, in this episode we're breaking down what it means to be consistent on social media and in your business.


                      After you listen, don’t forget to rate and subscribe!

                      Check out these podcasts that I've been a guest on!

                      • ⁠Mama Turned Mompreneur⁠

                      • ⁠The Burnout Cure for Boss Mamas⁠

                      • ⁠Crossing it Off!⁠

                      • ⁠Mom Made Plans⁠

                      • ⁠Monday PositiviTea⁠

                      • ⁠Faith-Filled Business with Sarah Beisel⁠

                        • Aaaand of course there will be more guest episodes, so just stay tuned and make sure you are following along on social media! That is, after all, what we're talking about...

                        Follow on Instagram: ⁠https://www.instagram.com/confidentcontentcreators/⁠ and ⁠https://www.instagram.com/heyitslynsey/⁠ 

                        Stay up to date on Facebook: ⁠https://www.facebook.com/confidentcontentcreators⁠ 

                        Join Confidently YOU: Content Creation Tips, my free Facebook Community for female entrepreneurs: ⁠https://www.facebook.com/groups/contentcreationtipstricks⁠

                        16 min

                      About Confident Content Creators: Mastering the Art of Social Media Marketing

                      From the publisher's feed

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