Connect 2 Develop

Join Marney Reid and Kate Lee Smith as they discuss the various components to consider when upping your podium presence game. Everything from how you create your slides, to cue cards for moderating panels, to speech intonation and outfit considerations. This is an excellent discussion for both physicians and "corporate" people who are being called to speak in public more often.

Kate Lee SmithFounder & Principal Consultant

Motion Innovative

Kate Lee Smith is a dynamic healthcare leader and speaker with over a decade of experience driving strategic initiatives, mentoring future leaders, and advancing healthcare operations. As the Founder and Principal of Motion Innovative, a boutique healthcare consulting firm, she partners with organizations to develop solutions that enhance operational efficiency and drive strategic growth.

Kate Lee serves as the Executive Director for the Foundation for Physician Advancement (FPA), where she plays a critical role in facilitating educational summits and networking events that equip early-career physicians with the tools needed to navigate and succeed in their careers.

Kate Lee's dynamic public speaking resume includes keynote addresses, panel discussions, and presentations at national forums such as the Ambulatory Surgery Center Association (ASCA) and the Foundation for Physician Advancement (FPA), where her expertise on strategic initiatives and healthcare operations have inspired professionals across numerous specialties.

Prior to founding Motion Innovative, Kate Lee led a team focused on strategic supply chain initiatives at SCA Health, where she spent eight years developing and presenting supply chain strategies to senior executive leaders and physicians across 100+ ambulatory surgery centers.

Kate Lee holds a Bachelor of Science in Business Administration from Samford University and an MBA from Millsaps College. Outside of her professional life, Kate enjoys serving with the Junior League of Jackson and spending time with her husband, Caleb, and their dog, Raleigh.

You can connect with Kate Lee Smith at:

• https://www.linkedin.com/in/kateleesmith/
• https://www.buildingasuccessfulpractice.org/about/

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos

Join Marney Reid and Dr. Bryan Springer as they discuss the benefits to getting involved in organizations within your subspecialty and expanding your horizons to philanthropic work as well. Dr. Springer shares how he got his start, which has led to various chair and president roles of national organizations, and his passion for giving back to the underserved through his mission work with Operation Walk Carolinas.

Bryan Springer, MD

Chair; Department of Orthopedic Surgery

Adult Reconstructive Surgery of the Hip and Knee

Mayo Clinic Florida

Dr. Bryan D. Springer completed his medical education at the Marshall University Joan C. Edwards School of Medicine, residency in orthopedic surgery at the Mayo Clinic and his Fellowship in Adult Reconstruction of the Hip and Knee at the Harvard School of Medicine/Brigham and Women's Hospital. He is a 2021 graduate of the Harvard Surgeon Leadership Program.

Dr. Springer is currently Chair of the Department of Orthopedic Surgery at Mayo Clinic in Florida. He previously served as an attending Orthopedic Surgeon at the OrthoCarolina Hip and Knee Center in Charlotte, NC for 18 years where he was the Fellowship Director and Professor of Orthopaedic Surgery at the Atrium Musculoskeletal Institute and Section Chief of the Division of Adult Reconstruction.

Dr. Springer is a recipient of many academic, leadership, and professional awards. the President of the international Orthopaedic education network (IOEN), a member and 3rd VP of the hip society, and member of the knee society which is an invite only society based on academic accolades, and part of the executive committee for the foundation for physician advancement.

Bryan previously was the fellowship director of the OrthoCarolina hip and knee reconstruction fellowship, the chair of the American joint replacement registry, a visiting site for the Insall traveling hip and knee fellowship, not to mention, the past president of the American association of hip and knee surgeons (also referred to as AAHKS).

He is as a member of the Knee Society and the Hip Society. He is the Immediate Past Chair for the American Joint Replacement Registry (AJRR) and was the 2022 President of the American Association of Hip and Knee Surgeons (AAHKS). He serves as President and is on the Board of Directors for the International Orthopedic Education Network (IOEN). He was named to the next generation of leaders in total joint replacement in 2013 and in 2008 was a John Insall Travelling Fellow. He is a past chair of the Education Council for AAHKS and was the Program Chair for the 2013 AAHKS annual meeting. He is a past president of the Musculoskeletal Infection Society (MSIS). He is on the Editorial Board for the Journal of Arthroplasty, is assistant editor for Arthroplasty Today. He is co-editor in chief for the Journal of Bone and Joint Infections. He is the co-founder and Medical Director of Operation Walk Carolinas.

He has published over 230 scientific articles in the peer review literature and authored over 25 book chapters. His academic and clinical interests focus on complex primary and revision total hip and knee arthroplasty as well as management of infected total joint arthroplasty. His clinical practice focuses on primary and revision total joint arthroplasty. He currently is involved with the Orthopaedic industry on implant design for both primary and revision total joint arthroplasty.

You can connect with Dr. Bryan Springer at:

https://opwalkcarolinas.org/about/#members

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos

Join Marney Reid and Nic Aldrich as they discuss the nuances and strategy on preparing for a product launch for either a new market, or an existing marketing with competitors. This is a great interview if you're interested in joining a startup company, transitioning into a marketing role, or about to participate in a product development and launch (if you're a surgeon) or participate in a product launch for your company (if you're a sales representative).

Nic Aldrich

Vice President of Marketing

OrthAlign

Nic Aldrich has over 15 years of expertise in the medical device industry, where he has specialized in finance, business development, and marketing. As the current Vice President of Marketing at OrthAlign, he leads a team in developing initiatives that drive innovation and growth. Previously, Nic managed a global marketing team for Stryker, where he oversaw key launches in revision knee, hip, and limb salvage implants, including the introduction of 3D-printed products.

Prior to Stryker, he held strategic roles at Ansell Healthcare, where he focused on mergers, acquisitions, and long-term planning. Nic started his career in the Finance Leadership Development Program (FLDP) at Johnson & Johnson, where he honed his business acumen while working with Cordis Corp in cardiovascular technologies and Ethicon Inc in surgical products. Throughout his career, Nic has consistently delivered impactful and data-driven strategies and marketing campaigns.

He resides in New York City with his wife, Rachel, and their three children, Henry, Sebastian, and Ivy.

You can connect with Nic Aldrich at:

https://www.linkedin.com/in/nicolasaldrich/

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos

Join Marney Reid and Dr. Rina Jain as they discuss the role that a mentor and a sponsor can play in your career success, the role the mentee plays in this relationship, how to navigate changing mentor relationships, and the art of paying it forward once you've benefited from advocates and advisors.

Rina Jain, MD

Dr. Rina Jain completed her medical and orthopedic training at the University of Toronto. She then completed a fellowship in Hip and Knee Arthroplasty under Dr. Rod Davey. Dr. Jain is certified by the Royal College of Physicians and Surgeons of Canada and the American Board of Orthopedic Surgery. She was in practice at the University Health Network and then The Scarborough Hospital in Toronto prior to moving to San Diego in December 2002.

Dr. Jain currently practices at Synergy Orthopedic Specialists in San Diego, CA and is a voluntary clinical instructor at University of California at San Diego (UCSD) where she works with residents and medical students. She is also on faculty at Point Loma Nazarene University and teaches in the physician assistant program. Dr. Jain's practice includes general orthopedics and total joint replacements and is trained in using robotic and computer navigation.

Dr. Jain is a fellow of the American Academy of Orthopedic Surgeons and has published many peer-reviewed papers. She received the Founder's Medal from the Canadian Orthopedic Association for best research presentation and the best research poster award from the Orthopedic Trauma Association.

Dr. Jain has served as Chief of Staff at Sharp Grossmont Hospital, a 500-bed Level II trauma center, from 2010 through 2012 and has help leadership roles on many committees in her local hospital system. She has served as the Chair of the Women in Arthroplasty Committee and is currently on the board of directors for the American Association of Hip and Knee Surgeons (AAHKS). Dr. Jain is an associate editor for Arthroplasty Today and is a reviewer for Journal of Arthroplasty and Clinical Orthopaedics and received the award for top journal reviewer for Journal of Arthroplasty in 2023. Dr. Jain has been named a Top Doctor of San Diego by San Diego Magazine and received the 2024 Arbor Award from the University of Toronto in recognition of her volunteer service in the mentorship programs.

Dr. Jain has served as a mentor for over 25 years and continues to be active in mentoring programs through her alma mater, the University of Toronto, as well as UCSD, Ruth Jackson Orthopaedic Society (RJOS), and AAHKS. She serves as faculty advisor for two RJOS student chapters (UCSD and CUSM in Southern California).

You can connect with Dr. Rina Jain at:

https://synergysmg.com/specialist/rina-jain-md/

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos

If you'd like to request a complimentary town hall either in person or via webinar with Dana and Gary to discuss employment or a PSA, please email [email protected] to schedule a time.

For those who will attend this year's American Association of Hip and Knee Surgeons annual meeting, there is still room to register for their November 8th 12:30 PM session at the upcoming 2024 Annual AAHKS Meeting titled: Private Equity & Orthopedic Groups: Latest Updates, Pros & Cons, Second Bites, "Life After Closing", and other Strategic Options

Check out the show notes for more information about this upcoming session.

If you'd like to request a complimentary town hall either in person or via webinar with Dana and Gary to discuss employment or a PSA, please email [email protected] to schedule a time.

For those who will attend this year's American Association of Hip and Knee Surgeons annual meeting, there is still room to register for their November 8th 12:30 PM session at the upcoming 2024 Annual AAHKS Meeting titled: Private Equity & Orthopedic Groups: Latest Updates, Pros & Cons, Second Bites, "Life After Closing", and other Strategic Options

Check out the show notes for more information about this upcoming session.

Join Marney Reid and Cynthia (Cindy) Walker as they discuss the soft skills required to advance your career. Whether you're a physician or someone in the "corporate world" developing skills past just the knowledge base to complete your job can make the difference on if and when you get promoted.

Cynthia (Cindy) Walker

Senior Vice President, Global Medical Education & Societies

Smith + Nephew Title

Cynthia (Cindy) Walker has over thirty years in the medical device industry. Cindy joined Smith+Nephew in 2019 as the SVP, Global Medical Education & Societies bringing a wide range of experience in effective leadership. She leads Global Medical Education and Societies across all business units, product portfolios and customer segments overseeing a global team who develop and deliver educational curriculum designed to improve patient outcomes through an interactive learning program. Curriculum is intended provide an in-depth overview of Smith+Nephew products and therapies, including history, terminology, and procedure skills training. Global curriculum is delivered using multiple modalities including in-vivo, hands-on skills training, simulation, didactic, blended, peer-to-peer symposium, digital technologies and an extensive Learning Management System. Furthermore, the team is responsible for all aspects of HCP contracts, honoraria, royalty payments, grants and donations.

Prior to Smith+Nephew, she led Global Medical Education and Commercial Training at Medtronic for the Cardiac Rhythm Heart Failure business. Further responsibilities included the Customer Insights team responsible for gathering both qualitative and quantitative data to help the business incorporate VOC in products, processes, and programs. Additionally, she held various roles in sales management, sales, market development and large account management. Prior to Medtronic, she held roles in sales and account management with Kimberly-Clark Professional Healthcare, AT&T and NCR.

Cindy holds Bachelor of Science degrees in Business and Psychology from the University of Pittsburgh and an MBA from the University of Pittsburgh.

You can connect with Cindy at:

https://www.linkedin.com/in/cynthia-walker111/

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos

Join Marney Reid and Lee Grossman as they discuss the importance of musculoskeletal research and the benefits to patient care that this critical research provides to assist clinicians in providing the best care for their patients, and to the evolution of best in class protocols for the evolving patient population.

Lee Grossman, MBA, ML, CAE

Chief Executive Officer (CEO)

Orthopaedic Research and Education Foundation

Co-Chair, National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS) Coalition

Lee Grossman is a proven leader in organization transformational change, building partnerships and coalitions, and fundraising, with extensive experience in the medical device industry, nonprofit association management, and patient advocacy arenas.

Mr. Grossman has had a diverse career, spanning more than 35 years of leadership experience across the private and nonprofit sectors. Grossman, who is the CEO of the Orthopaedic Research and Education Foundation (OREF) and the Co-Chair of the National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS) Coalition has broad experience working with the medical industry, including 20+ years as president of a consulting firm that specialized in consulting, sales and marketing of medical products throughout the Pacific Rim.

Other previous positions include, President & CEO of the Autism Society of America (ASA) and ASA Foundation, CEO of the Association for Vascular Access and Association for Vascular Access Foundation, CEO of the International Dyslexia Association and Executive Director of the American Music Therapy Association. Through his career he has led coalitions that were successful in securing in excess of $1B in funding for research. As a patient advocate, he has presented at numerous conferences throughout the world including four times at the United Nations.

Mr. Grossman has served on multiple nonprofit boards as well as advisory boards through the National Health Council, the Centers for Disease Control and Prevention, and the National Institutes of Health. He holds a master's degree in leadership from Georgetown University McDonough School of Business, a Master of Business Administration (MBA) from Quantic School of Business and Technology, Bachelor's degree in Business Administration from Hawaii Pacific University, and the Certified Association Executive credential through the American Society of Association Executives

You can connect with Lee at:

https://www.oref.org/about-oref/our-staff

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos

Join Marney Reid and Chris Frink as they discuss going from a MedTech sales role into leading a team that defines and rolls out the strategy for a new product/technology launch. Chris talks through his experience starting on the sales team at one of the "big five" (as we call it in the Orthopaedic industry) into leading commercial strategy at a smaller MedTech company. We discuss the biggest changes to keep in mind when going from sales into an internal role, and key variables to consider in order to take something from a "good idea" into execution, and pass through the adoption curve into product adoption.

Chris Fronk

Chief Commercial Officer

THINK Surgical

Chris is a successful Med Tech commercial leader with 20 years of experience in the enabling technology and robotics space. He's worked for both large public and small privately held organizations.

Currently, Chris is the Chief Commercial Officer for THINK Surgical which is a privately held company in the orthopedics robotics market. THINK has gone through a tremendous transformation over the last two and a half years raising more than $100 million and completely revamping their product portfolio.

Chris and the leadership team have rebuilt THINK's commercial offense from the ground up. THINK Surgical is pursuing a differentiated strategy and disruptive commercial model which will challenge the market dominance of the major orthopedic companies. The company recently transitioned from R&D into commercial execution following FDA clearance for their innovative new miniature, handheld robotic system in 2023.

Prior to joining THINK Surgical, he had a highly successful 17-year career at Stryker Corp. where he sold orthopedic instruments, surgical navigation, and Mako surgical robotics technologies to both hospitals and IDN's. This time both in the field and in corporate roles has helped Chris develop market relevant instincts regarding customer expectations, commercial models and user experiences with enabling technologies across multiple surgical specialty. Chris holds a BA in Marketing from Stetson University and has been recognized with numerous

outstanding sales and career achievement awards:

CAREER IMPACT AWARD WINNER

• 3X National Sales Representative of the year
• 4X Lee Stryker Award winner (#1 in sales)
• 10X Regional Sales Representative of the year
• 12X President's Council member

You can connect with Chris at:

· https://www.linkedin.com/in/chris-fronk-a239b241/

For more podcasts by Marney Reid Presents or to check out Marney's Minutes, please visit https://www.youtube.com/@MarneyReidPresents/videos

https://static.libsyn.com/p/assets/8/e/4/c/8e4c5998ef555d65e55e3c100dce7605/2_Must_Do_Housekeeping_Items_for_Ortho_and_Spine_Practices__Departments_with_Dana_Jacoby_MBA_Gary_Herschman_Esq._and_Marney_Reid.pdf

Join Dana Jacoby, MBA (CEO and Founder of Vector Medical Group) and Gary Herschman Esq. member of the law firm, Epstein, Becker, Green and Marney Reid as they discuss various housekeeping items that both Orthopaedic departments and private practices could/should do on a consistent basis, even if they aren't looking for a private equity, or strategic partnership.

Discussion Topics:

• Easy yet often missed "fixes" to increase your group's value
• How to avoid "de-valuation" of your group
• Housekeeping items every independent practice should do (regardless of a deal)

If you'd to request a complimentary remote or in-person town hall with your Group's board or partners to discuss these concepts, and/or review your current situation to discuss your options email [email protected]

Register for the upcoming session at the upcoming 2024 Annual AAHKS Meeting

• Title: Private Equity & Orthopedic Groups: Latest Updates, Pros & Cons, Second Bites, "Life After Closing", and other Strategic Options
• Date/time/location
• Friday November 8, 2024
• 12:30 PM – 2:30 PM CST
• Gaylord Hotel – Room Austin 1-3