Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers-and-shakers in the mortgage industry. Our 16th episode features John Seroka, Principal, Seroka Brand Development, Co-Chair, Mortgage Technology & Marketing Committee (MTAM) and Scott Seroka, Principal & Chief Brand Strategist, Seroka Brand Development
In this episode John & Scott cover a variety of topics around the mortgage industry including the following:
2:18 – What’s your backstory/journey through the mortgage industry? What interested you in the marketing/branding side of the business?
9:41 – In speaking to you clients, prospects, and colleagues in the industry, what’s your sense on how optimistic/pessimistic folks are about the near-term future, once the economy opens back up?
14:39 – Outside of the industry, which company(ies) do you see that are doing something right when it comes to building their brand, and why?
18:03 – What is the difference, both strategically and tactically, in “building” a brand and “maintaining” a brand?
27:44 – What are some differences and similarities between B2C and B2B marketing?
36:38 – What if you’re starting a brand from scratch? What are your top 3 tips for getting started?
43:42 – How is your own networking strategy changing in the current shelter-in-place/WFH environment?
48:32 - What are the most exciting technology innovations that you’re keeping an eye on?
51:56 – How crucial are advocacy groups, like the California MBA, right now? What’s your pitch to a non-member on why they should get plugged in?
To learn more about Seroka Brand Development visit https://seroka.com/
To learn more about the California MBA visit www.cmba.com and don't forget to subscribe to our podcast and stay tuned for our next episode!