Connect Convince Convert

Video content is a proven way to connect with new audiences, convince them you add value and ultimately convert them into leads and customers. However, as a business owner you may feel rushed off your feet, hate being on camera, or just not want the hassle!

Dr. Dave Bird, owner of Small Biz Digital Media, shares his unique approach to take the time, torment and tech out of video creation, so you can focus instead on what you're good at. Running your own business!

Rather than focus on vanity metrics, he helps businesses rapidly move their viewers through a buyer journey with their brand. The results are greater brand awareness, earned trust, more qualified leads, higher sales and repeat business from the best clients.

And while the lenses, lights and microphones in his studio matter, the message conveyed is the real deal-maker. As a Master Practitioner in Neuro Linguistic Programming (NLP), he makes sure the visuals and dialogue work together powerfully to have a real impact on viewers. He uses his coaching skills to help people deliver confident pieces to camera, with supplementary footage added to help tell their story.

The video formats span the full buyer journey, including social shorts, video business card intros, FAQ videos, video podcasts, explainer videos, sales videos and video testimonials.

Dave also told the story of his professional journey starting out as a fish scientist and then becoming a marathon running coach before moving into filming small business owners.

Dave was in conversation with Liz Gait of EG People Development.

The show was produced by Dave Bird in his Small Biz Digital Media studio with grateful thanks to Martin Hill and Will Bannister for help with the filming.

Top tips on how to run a successful Indian food business are shared by Suki Pantal from Suki's Curries and Spices.

Suki has spent 36 years in India and is now living in the UK and has a treasure trove of home-cooked Indian food recipes and tips.

As a recipe creator, she is passionate about diverse Indian cuisines and loves sharing her family recipes and those inspired by her travels all over India.

In 2022, she appeared in the TV show - The Great Cookbook Challenge with Jamie Oliver - on Channel 4.

She does private group cook-along via Zoom, speaks on traditional Indian cooking at various forums, and can be seen in cookery theatres at Food Festivals across the UK.

She has written her first cookbook which can be pre-ordered from 6th April 2024.

A wonderful case study on how you can combine business with pleasure and follow your passion!

Martin Hill from Sandler West Midlands is your host and the show was produced by Dave Bird in his Small Biz Digital Media studio.

Robin Walker, MP for Worcester shares some of his experiences serving the local community, particularly small businesses.

Key themes in this wide-ranging interview are...

- Making a difference to the community through increased educational opportunities such as getting a long-term settlement for schools.

- Solving smaller problems in surgery sessions that have a big impact on the lives of individuals.

- Time spent on the Business Select Committee.

- Listening to constituents and what they really want, such as getting the hospital upgraded and tackling traffic problems in the city through the Southern Link Road.

- Learning from your mistakes in business and successfully getting out of a rut.

- Getting the details right to stimulate business growth and having the strategies in place to attract investors.

- Having the right work/life balance even when you live in two places!

Steve Ennis from Business Doctors asked the questions and the show was produced by Dave Bird in his Small Biz Digital Media studio.

Dragons' Den features entrepreneurs pitching for investment from five venture capitalists willing to invest their own money in exchange for equity.

So who better to invite onto the Connect Convince Convert show to talk about how to pitch anything to anyone than Peter Hill, now known as Peter The Speaker.

He floored the Dragons with his outrageously confident pitch to get an offer for his Petvictus cat product.

And the sales advice he offers in his conversation with Martin Hill from Sandler West Midlands will help you massively increase conversions on the products and services you offer as small business owners.

Martin is the perfect host for this show as he helps clients build their sales confidence, develop high-performing sales teams, improve their sales management, create accountability systems, and grow their sales revenue and profitability.

The show was produced by Dave Bird in his Small Biz Digital Media studio.

Samantha Lloyd, Head of the Private Client Department for SME Solicitors in Worcester shares how she works closely with bereaved families on probate matters, supporting them through these difficult times.

Samantha specialises in wills, probate and estate administration, capacity issues including powers of attorney, Deputyship applications and Trust administration.

The key theme of the conversation is how she is able to make legal work less intimidating.

She emphasises that while the legal processes need to be followed within certain timescales, the personal support provided to grieving families is just as important.

She and the team are approachable and sympathetic and work through the legal procedures at a pace the family are comfortable with, letting them decide how much involvement they wish to have.

No two estates are ever the same, so the legal procedures are applied to the individual family circumstances, taking into account the assets and what the will says.

Along with having a will in place and kept up to date, Samantha also covers the equally important lasting powers of attorney both for private individuals and business owners who need to appoint someone they trust to act on their behalf.

Dave Bird is your host and producer for this show which was recorded in his Small Biz Digital Media studio.

Check out our guests on other episodes hosted by Steve Ennis and Martin Hill.

Sharon Smith, CEO for Herefordshire and Worcestershire Chamber of Commerce shares how you can raise your business profile, develop your skills and gain support from the local community.

The Chamber provides support for the business community through such activities to build sustainable local economic growth.

As a business you can enjoy greater prominence in local markets and ultimately increased sales.

Sharon discusses how marketing activities such as events and networking play a vital role, including sector-specific business forums, conferences, expos and award ceremonies.

Training and personal development are key themes with the Chamber offering courses on marketing, PR, sales and customer care.

Collaboration is critical for business growth, so the professional service forums in the Chamber provide an opportunity to increase connections, referrals and offer added value to clients.

The Chamber thrives on member participation in activities such as content sharing, newsletter updates, promotional pieces and even netwalking and cross-border networking!

All of which upholds its original vision to Connect, Create and Celebrate!

Steve Ennis from Business Doctors is your host and the show was produced by Dave Bird in his Small Biz Digital Media studio.

The Connect Convince Convert show helps you grow your business by getting actionable insights from the experienced business leaders and owners that we interview.

Dave Bird, the founder of Small Biz Digital Media, produces the show from his studio in Great Malvern, Worcestershire UK and is an occasional presenter. He is a videographer and content strategist and can also help you create your own podcast.

Steve Ennis from Business Doctors is one of our main presenters. He is a business coach helping business owners to achieve their goals via a clear growth roadmap and plan.

Martin Hill from Sandler West Midlands is our other main presenter and an occasional camera operator when Dave is presenting! He empowers ambitious business leaders to grow their business though sales, leadership and management training.

And last but definitely not least are the real stars of the show, our guests! They work in a wide range of sectors but all share the experience and expertise to inspire you with their success stories to take positive steps forward in your own business.