People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alexa Flash Briefing: https://emilybinder.com/podcast/

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