In this episode of the Level Up Show, Edward is joined by Benjamin Bressington, speaker and author of multiple books, including the latest one called People Ignorant: Unlocking Success, Confidence & Influence. He has spent 10 years helping Fortune 1000 companies implement gamification to their sales and communication.

Benjamin discusses some commonly-held notions on how to do sales which have been debunked by recent science and data. He zeroes in on the use of tonality and authenticity and how these are much more influential factors in closing a sale, and how understanding personality types makes you a highly influential seller that can close easily.