Today, Danny talks with Nathalie Lussier about her early successes and failures, her popular list building software, as well as how she created a 30-Day List Building challenge that she only succeeded at when she opened the challenge to her information-hungry audience.
Nathalie is an incredibly talented online marketing educator and entrepreneur who's been featured on sites like ProBlogger, VentureBeat, Forbes, and The Blog of Tim Ferriss.
Podcast runtime: 20 min 55 seconds
At 3:20 – Nathalie discusses how she released her popular software, for free, iterated, and added services people requested in feedback to create a paid version.
At 4:12 – Nathalie understood early that list building was important, and having a list is something no one can take away from you, like social media. She took on the 30-Day List Building Challenge, which she initially failed. She realized people wanted to know what she was doing in her business, and succeeded when she rebuilt it for her audience.
At 8:54 – There’s another side to promotions and list building, and that’s being an affiliate. Nathalie talks about taking real ownership of a promotion from the affiliate’s side of things, and treating the product like it was your own.
At 13:06 – Nathalie divulges her first failure, a huge success, and another failure in product launches, and WHY they happened.
At 18:00 – Nathalie gives her ‘three-hour’ game plan for the 30-day Challenge, beginning with the understanding that we have internal barriers that keep us from succeeding.
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