Welcome to the ValuePros Show! In today's episode, Bruce Scheer talks with Scott Presse about the significant benefits of adopting a connected revenue model and the steps needed to execute it effectively. Unified Messaging - Discover the importance of having a unified voice across sales, marketing, and other departments. Go-To-Market Strategy - Learn how to refine and align your go-to-market strategies with a connected revenue model. Cross-Functional Content Development - Find out how collaboration among departments can lead to impactful messaging and tools. Understanding Buyer Journey - Understand the buyer journey to better tailor your messaging and outreach efforts. Sales Enablement Tools - Explore the development and use of tools like talk tracks, infographics, and animations for effective customer engagement. 00:00 Discussing connected revenue strategies with Scott Presse. 04:10 Disconnection exists between marketing and revenue responsibility. 07:17 Sales and marketing: why change, why us, unique. 09:26 Align marketing with executive-level conversations more. 14:24 Align sales and marketing through buyer journey. 18:46 Collaborative sales-marketing builds effective sales tools. 20:18 Collaborative content development for Workfront's sales narrative. 23:00 Collaborative content crucial for effective stakeholder engagement. 28:39 Experiential video-based learning crucial for sales training. 30:42 Operationalize through playbooks, training, and coaching. 32:57 Connected revenue requires strategic organizational shift. 36:05 Leadership commitment and collaboration are essential.