Connected to ASC Podcast

In this episode, I speak with Marc Benevento, founder and managing director of Industrial Market Insight. We discuss Marc's five steps to new product success, value proposition, and voice of customer strategies. He also gives us a sample of what he looks for when judging submissions for ASC's Innovation Awards.  

In this episode, I recap the highlights of the 2024 ASC Convention & EXPO in Louisville. Plus, Brian Peters, Director of Membership and Industry Programs, speaks with attendees about their experiences at the event and what value they are receiving by attending. 

In this episode, I discuss the ASC Adhesive and Sealant Hall of Fame and how to nominate someone to be honored by being inducted. 

In this episode, I give listeners a sneak peak at this year's ASC Annual Convention & EXPO scheduled for April 15-17, 2024 in Derby City (Louisville), Kentucky!

In this episode, ASC President Bill Allmond reviews key highlights and milestones while identifying valuable opportunities for your participation in ASC in 2024. 

In this episode, I speak with Mike Wentz, Vice President of Sales & Marketing at IDEA (Idea4Industry) about the importance of product data management and data exchange. 

I speak with automotive industry veteran Kenny White, who now serves as North American President of CARES, a major industry conference that brings together the automotive sector to discuss innovative techniques and strategies used in sustainable automotive manufacturing. 

In this episode, I speak with Claire O'Leary, Managing Director at Venture Business, who describes how companies can leverage ASC's new "Adhesive & Sealant Showcase" magazine to advertise and promote their products and services.

Recently returned from New Orleans, the location of the 2023 ASC Annual Convention & EXPO, I recap highlights from the event with Brian Peters, ASC's Director of Membership & Industry Programs. We also discuss ways we are engaging members in the field.

In this episode, I speak with Tanya Nesbitt, Partner at Thompson Hine LLP, about the origins of greenwashing, its drivers, and where companies are most vulnerable to greenwashing lawsuits. We also discuss mitigation measures companies can take to reduce their risk as well as Tanya's thoughts on the future of greenwashing cases.