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In this episode, Sue and Amy Yaeger, Director of Strategic Marketing and Business Development at Astera Health, discuss the importance of connecting brand promises to employee experiences across the employee lifecycle. They explore various strategies for onboarding, employee engagement, and communication, emphasizing the need for transparency and celebration of achievements. Amy shares insights on rebranding efforts and the significance of maintaining excitement and engagement within the organization. The conversation also highlights the value of building an alumni network to foster ongoing relationships with former employees.

• Every employee plays a role in delivering the brand promise.
• Connect the organization’s brand promise across the employee lifecycle.
• Celebrating milestones boosts morale and engagement.
• The company’s brand can enhance recruitment efforts for new employees and patients.
• Rebranding requires emphasis beyond “the honeymoon period.”
• An alumni network can help maintain relationships with former employees and keep them in touch with the brand promise.

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