On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS. In the episode we explore: <ul class="ul1"> <li class="li1">Creating an adaptable, but structured framework for content creation</li> <li class="li1">The importance of research and planning in a content strategy</li> <li class="li1">Bringing empathy into your content, from ideation and creation to execution and distribution</li> </ul>

On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS. In the episode we explore: Creating an adaptable, but structured framework for content creation The importance of research and planning in a content strategy Bringing empathy into your content, from ideation and creation to execution and distribution

On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS. In the episode we explore: <ul> <li>Creating an adaptable, but structured framework for content creation</li> <li>The importance of research and planning in a content strategy</li> <li>Bringing empathy into your content, from ideation and creation to execution and distribution</li> </ul>

Connecting Through Content

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

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Connecting Through Content

Connecting Through Content