Outsmart

On our final Outsmart episode of Season 2, Nicole and Rex look back on their podcasting journey throughout 2022. 

In this episode we chat through:

• Highlights from the first two seasons of Outsmart
• How accurate the predictions from our premiere episode turned out
• Five trends that marketers should expect heading into 2023

On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.

In the episode we explore:

• Creating an adaptable, but structured framework for content creation
• The importance of research and planning in a content strategy
• Bringing empathy into your content, from ideation and creation to execution and distribution

On this episode of Outsmart, Nicole Allen and Rex Petrill are joined by Claude Springer. As the Area Director of Social at Meltwater and an advisor for SupportRoom, a workplace mental health platform, Claude has a unique perspective on social media.

In the episode we dive into:

• Top findings from Meltwater’s latest State of Social Survey
• How social has become intertwined with modern society
• The intricate relationship between social media and mental health

This week on Outsmart, Nicole Allen and Steph Proos are back for the 2nd part of our special series with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.

In the episode we discuss:

• Strategic approaches to partnering with influencers
• Being nimble on social to capitalize on trending moments in time
• How consumer behaviors inform product innovation

This week on Outsmart, Nicole and guest host Steph Proos chat with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.

In the episode we explore:

• The delicate dance around advertising restrictions for taboo products
• Creating strategic solutions when typical promotion avenues are limited
• Letting your audience’s behavior influence your social strategy per platform

On this episode of Outsmart, hosts Rex and Nicole explore what it means to innovate creatively with TEAM LEWIS Global Head of Innovation, Andy Martinus.

In the episode we dive into:

• Why innovation doesn’t always mean looking at the next shiny thing
• The ongoing shift from Web 2 to Web 3
• Brands who are getting innovation right, and who has gotten it wrong

This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse.

In the episode we discuss:

• Viewing content costs through the buying team’s perspective
• How AI can improve your content marketing workflows
• Perception vs reality of the future of AI in marketing

On this episode of Outsmart, your hosts Rex and Nicole chat with SVP of Integrated Strategy at TEAM LEWIS, Rebekah Crispin, who specializes in connecting the dots across complex organizations.

In the episode we explore:

• Balancing micro and macro views to achieve business goals
• The importance of building mutual trust across teams from day one
• Understanding and aligning organizational and individual stakeholder perspectives and motivations

This week on Outsmart, your hosts Nicole and Rex welcome Jen Campbell to the show. Jen is a personal brand strategist who helps people use their values and personal story to drive more impact, influence and income online.

In this episode we chat through:

• Differentiating your personal brand from your employer’s brand
• Striking a balance between being relatable and being professional
• Key questions to ask yourself when building your personal brand

Your hosts are back for another season of Outsmart! Listen in as Nicole and Rex sit down with Vanishaa Doshi, an account director at TEAM LEWIS who specializes in ethical communications.

In this episode we dive into:

• The value of transparent communication in PR
• Understanding brand perception through the lens of your audience
• How to ensure inclusivity is woven into your communications

Resources Mentioned:

• 4 Basic Principles of Ethical Communications