Outsmart

In our season finale of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Executive Vice President of EMEA & APAC, Yvonne van Bokhoven.

In this episode we explore:

• The art of balancing global trends in hyperlocal markets 
• Keeping situational fluency top of mind when expanding a brand globally
• Similarities in organizational and cultural trends across Europe and the US

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Senior Vice President of Public Relations at TEAM LEWIS, Megan Maguire.

In this episode we dive into:

• Authentically connecting with audiences across moments of time
• The art of the taking a tasteful pause during global events
• Brands that are winning at moment marketing

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill chat with our VP of Performance Marketing at TEAM LEWIS, Melissa Marcelleti.

In this episode we talk through:

• Why you really don't need a lot of data to make a data-driven decision
• How to view data in the context of your business objectives
• Adapting your marketing funnel for a non-linear customer journey

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Vice President of Digital at TEAM LEWIS, Johnson Lee, to discuss marketing in pop culture through the lens of the popular Netflix show, Emily in Paris.

In this episode we explore:

• What the creators get right about agency life – and where they fall off
• Celebrating fresh perspectives to maintain relevance and drive growth
• The importance of situational fluency across global campaigns

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill kick back and chat strategy with TEAM LEWIS Managing Director of SEO, Nicole Grodesky.

In this episode we discuss:

• How SEO integrates into an omnichannel marketing strategy
• Going back to basics to create long-lasting content that drives traffic
• The power in understanding and quantifying the value of SEO

Resources:

• TEAM LEWIS SEO Services

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with TEAM LEWIS Founder and CEO, Chris Lewis to talk modern leadership.

In this episode we dive into:

• The role of vulnerability and trust in leadership
• Transforming the modern workplace to a place of wellness
• Modern leadership techniques to keep up with Gen-Z

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill chat with TEAM LEWIS Executive Creative Director, Simon Billington.

In this episode we talk through:

• How creativity fosters audience connection
• Using logic & instinct to drive creative
• Striking a balance between moving at pace and driving results

Resources

• TEAM LEWIS Creative Services

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with the SVP of Operations at TEAM LEWIS, Hillary Werronen to talk people, process and tech when it comes to an employee-centered growth strategy.

In this episode we discuss:

• Future-proofing staffing models for competitive markets
• Leveraging organizational integration to increase retention
• The importance of flexibility when scoping a statement of work

Resources

• TEAM LEWIS Services

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with Matt Robins, Head of Research and Insights at TEAM LEWIS.

In this episode we explore:

• Leveraging always-on research in your marketing strategy
• How to connect the dots with first-party data
• Gen Z’s digital-first impact on the research community

Resources

• 2021 Global Marketing Engagement Index
• TEAM LEWIS Research

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill put TEAM LEWIS Paid Media Director, Jillianne Ferullo, in the hot seat to help us prepare for the 2022 paid media landscape.

In this episode we discuss:

• How to adapt with the ever-changing paid media ecosystem
• New best practices around testing
• How to tackle first-party data collection

Resources:

• TEAM LEWIS Paid Media