In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill chat with our VP of Performance Marketing at TEAM LEWIS, Melissa Marcelleti. In this episode we talk through: <ul class="ul1"> <li class="li1">Why you really don't need a lot of data to make a data-driven decision</li> <li class="li1">How to view data in the context of your business objectives</li> <li class="li1">Adapting your marketing funnel for a non-linear customer journey</li> </ul>

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill chat with our VP of Performance Marketing at TEAM LEWIS, Melissa Marcelleti. In this episode we talk through: Why you really don't need a lot of data to make a data-driven decision How to view data in the context of your business objectives Adapting your marketing funnel for a non-linear customer journey

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill chat with our VP of Performance Marketing at TEAM LEWIS, Melissa Marcelleti. In this episode we talk through: <ul> <li>Why you really don't need a lot of data to make a data-driven decision</li> <li>How to view data in the context of your business objectives</li> <li>Adapting your marketing funnel for a non-linear customer journey</li> </ul>

Making Data-Driven Decisions

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

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Making Data-Driven Decisions

Making Data-Driven Decisions