In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill put TEAM LEWIS Paid Media Director, Jillianne Ferullo, in the hot seat to help us prepare for the 2022 paid media landscape. In this episode we discuss: <ul class="ul1"> <li class="li1">How to adapt with the ever-changing paid media ecosystem</li> <li class="li1">New best practices around testing</li> <li class="li1">How to tackle first-party data collection</li> </ul> Resources: <ul class="ul1"> <li class="li1"><a title="TEAM LEWIS Paid Media" href= "https://www.teamlewis.com/services/paid-media/" target="_blank" rel="noopener">TEAM LEWIS Paid Media</a></li> </ul>

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill put TEAM LEWIS Paid Media Director, Jillianne Ferullo, in the hot seat to help us prepare for the 2022 paid media landscape. In this episode we discuss: How to adapt with the ever-changing paid media ecosystem New best practices around testing How to tackle first-party data collection Resources: TEAM LEWIS Paid Media

In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill put TEAM LEWIS Paid Media Director, Jillianne Ferullo, in the hot seat to help us prepare for the 2022 paid media landscape. In this episode we discuss: <ul> <li>How to adapt with the ever-changing paid media ecosystem</li> <li>New best practices around testing</li> <li>How to tackle first-party data collection</li> </ul> Resources: <ul> <li><a title="TEAM LEWIS Paid Media" href="https://www.teamlewis.com/services/paid-media/" rel="noopener noreferrer">TEAM LEWIS Paid Media</a></li> </ul>

Managing the Paid Media Landscape

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

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Managing the Paid Media Landscape

Managing the Paid Media Landscape