In our season finale of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Executive Vice President of EMEA & APAC, Yvonne van Bokhoven. In this episode we explore: <ul class="ul1"> <li class="li1">The art of balancing global trends in hyperlocal markets </li> <li class="li1">Keeping situational fluency top of mind when expanding a brand globally</li> <li class="li1">Similarities in organizational and cultural trends across Europe and the US</li> </ul>

In our season finale of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Executive Vice President of EMEA & APAC, Yvonne van Bokhoven. In this episode we explore: The art of balancing global trends in hyperlocal markets Keeping situational fluency top of mind when expanding a brand globally Similarities in organizational and cultural trends across Europe and the US

In our season finale of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Executive Vice President of EMEA &amp; APAC, Yvonne van Bokhoven. In this episode we explore: <ul> <li>The art of balancing global trends in hyperlocal markets&nbsp;</li> <li>Keeping situational fluency top of mind when expanding a brand globally</li> <li>Similarities in organizational and cultural trends across Europe and the US</li> </ul>

Going Global

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

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Going Global

Going Global