Outsmart

Going Global


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In our season finale of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Executive Vice President of EMEA & APAC, Yvonne van Bokhoven.

In this episode we explore:

  • The art of balancing global trends in hyperlocal markets 
  • Keeping situational fluency top of mind when expanding a brand globally
  • Similarities in organizational and cultural trends across Europe and the US
...more
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OutsmartBy TEAM LEWIS