This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy & Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy & Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, and how DMOs can use social media to its fullest during this uncertain time.