Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Are you ready? Join this tactical episode of the Layover Live podcast for practical tips and tools you can add to your workflow right now. We’ll discuss why AI skills matter for destination marketers, prompt engineering, ways to personalize ChatGPT for improved results, tools we actively use at Simpleview, and more. Don’t miss it! 

Digital marketing is constantly evolving … are you on top of the trends? On this episode of the Layover Live, we’re revisiting our pre-year predictions of the trends in tactics, strategies, and technologies that would shape 2024 for destination marketers. Dust off the ping-pong balls, it’s time for another episode of DMO bingo. Don’t miss it!

Destination marketing is rapidly changing as technology and traveler behavior evolve. How can destination marketing organizations keep up with the endless emergence of new platforms, investments, and tactics? Understanding your digital maturity can help. On this episode of the Layover Live, we’ll explore what digital maturity is, how DMOs can leverage it to strategically improve their digital marketing, and how the free Simpleview Digital Maturity Model provides a framework to measure performance and inspire digital transformation. Don’t miss it!

Despite Google’s plans to sunset cookies in 2024, many marketers are still over-reliant on (or even planning to grow their investment in) third-party cookie-based strategies. With Google’s latest delay of that sunset, destination marketers are safe from that danger — for now. On this episode of the Layover Live, we’re exploring the freshest batch of cookie-related news, the importance of first-party data, and how destination marketing organizations can collect and activate that data to create smarter, more sustainable strategies. Don’t miss it! 

This week on the Layover Live, we’re diving into the good things that will be brewing in Milwaukee, Wisconsin. Jason Swick and Sandee Jordan highlight the endless insights in store for digital marketers at Simpleview Summit — the industry-leading conference for tourism pros. Tune in for a glimpse at the exclusive unveilings, marketing masterclasses, and more that’s in store for attendees.

Haven’t registered for Simpleview Summit yet? Secure your spot here.

This week on the Layover Live, Jason Swick and Sandee Jordan give you the DMO spin on the latest AI news and content marketing trends. We’re looking at Gemini — Google’s new AI tool — to see how DMOs can leverage it, and the challenges they might face. Tune in to explore some of the latest digital marketing trends, including content and social media. Don’t miss it!

Google Expands Gemini AI Across Its Product Suite from Search Engine Journal

Key Digital Marketing Trends for 2024 from Digital Marketing Institute

This week on the Layover Live, Director of Analytics Paul McLeod joins Jason Swick and Sandee Jordan to peer into their crystal ball to uncover the most compelling predictions for the upcoming year. Learn about emerging trends, digital marketing strategies, game-changing technologies, and even some less-than-likely predictions to help you stay ahead in the ever-evolving digital landscape through this fun-filled game of DMO bingo. Don’t miss it!

This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Digital Media Manager Chris Gonzales for a deep dive into seasonal marketing. They’ll share the strategies, success stories, and essential tips you can use to make marketing magic for your destination this holiday season. Join us to learn how to create campaigns that captivate (and convert). Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Together they dig into the latest trends in digital marketing for DMOs. Learn about leveraging local influencers to sell your destination, short-form video and how to use it on your website, the shifting landscape of digital privacy, and sequenced personalization that converts. Don’t miss it!