The Layover Live

The Layover Live

By SimpleviewBusiness
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The Layover Live episodes

  • Unlocking the Magic of Seasonal Marketing | The Layover Live Episode 207

    This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Digital Media Manager Chris Gonzales for a deep dive into seasonal marketing. They’ll share the strategies, success stories, and essential tips you can use to make marketing magic for your destination this holiday season. Join us to learn how to create campaigns that captivate (and convert). Don’t miss it!

    14 min
  • Tackling Trends: The Latest Digital Marketing Tactics For DMOs | The Layover Live Episode 206

    This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Together they dig into the latest trends in digital marketing for DMOs. Learn about leveraging local influencers to sell your destination, short-form video and how to use it on your website, the shifting landscape of digital privacy, and sequenced personalization that converts. Don’t miss it!

    15 min
  • Destination Discovery: Maximizing Your Reach with Paid Advertising | The Layover Live Episode 205

    This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Listen as these digital marketing experts dive into the best practices of leveraging paid advertising to help destinations stand out loud and proud to travelers. Learn about choosing the right paid advertising platform, setting the proper budget, creating effective ad campaigns, tips for measuring results, and how to approach new features like Google PMax. Don’t miss it!
    This week's article:
    https://blog.hubspot.com/marketing/buyer-behavior-statistics

    16 min
  • Travel Marketing Unpacked: Effective Content Distribution Methods for DMOs | The Layover Live Episode 204

    This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Managed Services Strategist Shanda Maloney to dive into the world of content marketing for DMOs. Listen in as our experts unearth the most effective methods to distribute content and discuss the multifaceted DMO approaches that reach diverse and global audiences. Don’t miss it!


    Article Referenced:

    https://blog.hubspot.com/marketing/visual-content-marketing-strategy

    20 min
  • Social Media Mapped Out: Navigating the New Terrain, One Post at a Time | The Layover Live Episode 203

    This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan and Managed Services Strategist Shanda Maloney to chat about the rapidly changing landscape of social media and its implications for destination marketers. Tune in to learn about the hottest social media platforms and trends, see DMO examples, and hear all about Threads vs. Twitter. Don’t miss it!
    Article Referenced:
    https://skift.com/2023/07/17/destination-marketers-head-to-threads-as-twitter-alternative/

    14 min
  • Aren’t You Glad We Said “AI?” | The Layover Live Episode 202

    This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan to chat about AI (Artificial Intelligence). AI is hot hot hot — tune in to learn how it’s being adopted in the field of destination marketing to analyze data, predict behaviors, and automate tasks. Listen in for examples, benefits, challenges, and more. Don’t miss it!


    Article referenced: https://www.nytimes.com/2023/07/18/business/media/ai-advertising.html

    25 min
  • Hello GA4...Goodbye Universal Analytics | The Layover Live Episode 201

    This week on the Layover Live, Jason Swick is back for the 201st episode — featuring Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan. Tune in for a discussion on Google Analytics 4 and how destination and digital marketers are embracing the changes. We’re also introducing a friendly competition that you won’t want to miss.


    Article Referenced: https://searchengineland.com/universal-analytics-processing-data-one-month-on-430025

    16 min
  • All Systems GO! Behind the Scenes Look at Simpleview Summit 2023 | The Layover Live Episode 198

    This week on the Layover Live, Jason Swick is joined by Events Manager Vanesa Zuzuarregui to discuss the can’t-miss happenings at our out-of-this-world Simpleview Summit 2023. Tune in as they discuss pre-conference workshops and activities you’ll want to register for, sessions to attend, and additional info to help you get the most out of this Texas-sized conference. Don’t miss it!

    10 min

About The Layover Live

From the publisher's feed

The Layover Live is your go-to stop for real conversations with the people who make the travel and tourism industry thrive. Tune in to explore the connection between strategy, content, sales, tech,…