The Layover Live

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod. Tune in as our experts discuss the power and uses of Simpleview’s upcoming Data Engine. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Satisfi Labs Chief Marketing Officer Danika Wong and Product Marketing Manager Aliona Margulis. Tune in as the group discusses conversational marketing and using AI and chat to turn questions into conversations. Let’s chat about website engagement solutions worth exploring!

Satisfi Labs: https://satisfilabs.com/

Simpleview & Satisfi Labs: https://www.simpleviewinc.com/about-us/partners/satisfi-labs/

Case study: https://www.simpleviewinc.com/blog/stories/post/at-your-service-247-how-visit-austin-uses-ai-chat-to-help-visitors/

This week on the Layover Live, Jason Swick is joined by Digital Strategist Paul Jewkes. Tune in as they discuss ways to avoid costly marketing mistakes that can be made during a downturn and hear how you can position your destination to thrive over the long haul. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan. Tune into this festive holiday episode to see how video marketing and short form content are changing the game for destination marketers. They’ll share some of their favorite examples in a fun, award show format. Don’t miss it!

Most Likely to Be Mistaken for a Movie Trailer award  

Most likely to bring out Your Inner Rage Award 

Most likely to make your business trip feel like a vacation 

Most likely to Post a New One Everyday Award

Most Unexpected Endorsement

This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani. Tune in to learn five digital marketing trends that our experts say every DMO should be aware of heading into 2023. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Ben Holman, lead digital media analyst at Simpleview. With the new year right around the corner, tune in as they discuss tips and new features that will help you get the most out of your paid media budget. Don’t miss it!

This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss the insights and findings from the newly released 2022 edition of the State of SEO report — which includes revised content guidelines, a DMO search traffic overview, and advice for Google Analytics 4. Don’t miss it!

State of SEO Report

This week on the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview, and Social Media Specialist Charlotte Inda from Traverse City Tourism. Tune in for this extension of the popular episode, “More Than Just SEO: Content Marketing Success Through Storytelling,” where they discuss the importance of repurposing content and why it's a valuable part of any content marketing strategy.

This week on the Layover Live, Jason Swick is joined by Veronica Williams, manager of marketing automation at Simpleview. Tune in as they discuss all things Apple MPP. Learn what they’ve seen since its inception, whether or not open rate is still a reliable measurement, how it's impacting DMO emails, and why now may be the time to shift to new metrics. Don’t miss it!

This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss resources available to get more insights out of your web data. Watch as Paul and Jason discuss free tools available to you like the Simpleview Insights Hub and the recently launched U.S. Travel’s DMO Digital Performance Dashboard, a collaborative project with Simpleview to help establish true industry benchmarks for web engagement and email. Don’t miss it!