This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative details can tie into your DMO’s digital marketing.

This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts. They will also offer advice for other destinations looking to dip into podcasting.

This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience & advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on Global Accessibility Day to hear how Visit Mesa has taken its efforts to the next level.

This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan discuss National Travel and Tourism Week — a time to recognize the future of travel and the critical role our industry will play in helping communities recover, fostering sustainability, and reconnecting travelers in the U.S. and around the world.

This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CVB’s success in sports tourism, including what marketing campaigns they use and how they measure the economic impact of sporting events.

This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research & advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director at 2Synergize. Tune into this discussion with industry experts as they explore the future of meetings and events and developments with the MINT+ database. We hope this gets you excited for CSSS, where Shimo will present “Beyond the Clutter: Presenting Your Data Insights to Stakeholders.”

This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital Marketing survey and the Layover State of Digital Marketing Town Hall at Summit.

This week on the Layover Live, Jason is joined by Digital Marketing Manager Steven Totten from Visit Phoenix to talk about diversity, equity, and inclusion in destination marketing. Tune in to learn how Visit Phoenix built DEI into its brand by focusing on the community and shifting its goal to inclusive, authentic, and effective marketing.

This week on the Layover Live, J.M. Eberhardt, chief executive officer at Stroll, joins Jason to talk about content personalization and 1:1 marketing. Tune in to learn how destinations are using apps like Stroll to tailor their marketing efforts to leisure travelers, as well as meetings and conventions.

This week on the Layover Live, Jason is joined by VP of Marketing and Communications Emily Gonzalez and Digital Marketing Manager Meredith Guzy from Visit Mobile. Learn how Visit Mobile utilizes Simpleview's Destination Dashboards as a data-driven strategy to build transparency and trust throughout their community.