The Layover Live

On this episode of the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview. Tune in as they discuss how compelling storytelling-based marketing campaigns evoke an emotional feeling with their audience, which then leads to increased engagement, brand loyalty, and hopefully a booking or vacation to your destination. Don’t miss this conversation with a Simpleview expert!

This week on the Layover Live, Jason is joined by Sydney Walter, digital media analyst at Simpleview. Tune in as they discuss doubling down on search, how you can leverage the data from your search campaigns to expand reach in other channels, the concept of Zero Click searches, and how new legislation may be coming that could affect Google search results. Don’t miss it!

This week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (DMOs) across North America. The latest data, insights and more on how DMOs are using digital marketing to drive results can be found in the 2022 State of Digital Marketing Findings Report.

This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative details can tie into your DMO’s digital marketing.

This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts. They will also offer advice for other destinations looking to dip into podcasting.

This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience & advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on Global Accessibility Day to hear how Visit Mesa has taken its efforts to the next level.

This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan discuss National Travel and Tourism Week — a time to recognize the future of travel and the critical role our industry will play in helping communities recover, fostering sustainability, and reconnecting travelers in the U.S. and around the world.

This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CVB’s success in sports tourism, including what marketing campaigns they use and how they measure the economic impact of sporting events.

This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research & advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director at 2Synergize. Tune into this discussion with industry experts as they explore the future of meetings and events and developments with the MINT+ database. We hope this gets you excited for CSSS, where Shimo will present “Beyond the Clutter: Presenting Your Data Insights to Stakeholders.”

This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital Marketing survey and the Layover State of Digital Marketing Town Hall at Summit.