Zeek Coleman, Senior Director of Product Marketing at Adara, joins Jason this week to talk about the impending data apocalypse and what destination marketers can do about. Jason and Zeek discuss what exactly is happening in the world of data and privacy, what the recent iOS 14.5 and macOS 12 rollouts may mean for marketers, plus Zeek shares his top tips on how you can stay on top of the ever evolving world of data and privacy.

Leroy Bridges, Vice President, Digital & Communications at Visit St. Pete Clearwater, returns to the show to talk about everything that's happened in the last year you last saw him. Leroy and Jason talk about how SPC navigated the last half of 2020, the new Amazon Prime show that features St. Pete Clearwater, and what is in store for SPC for the remainder of 2021.

Our very own Sandee Jordan and Caroline Dawson join Jason this week on the Layover Live to talk all about how DMOs can be (and should be) marketing to the LGBTQ+ community beyond pride month. Jason, Sandee, and Caroline discuss how DMOs should communicate their destination to LGBTQ+ travelers throughout the year, they share which destinations are doing some excellent LGBTQ+ marketing, and they discuss how DMOs can become more authentic in their marketing to the LGBTQ+ community.

Uwern Jong, Editor-in-Chief of OutThere Magazine, and Rachel Covello, CEO & Publisher, of Outcoast.com, join Jason this week on The Layover Live to talk about DMOs and how they are marketing to the LGBTQ+ community. Jason, Uwern, and Rachel discuss how the LGBTQ+ community is planning travel coming out the pandemic, what DMOs need to be aware of as they are marketing to the LGBTQ+ community, how to properly convey your destination, and much more!

Gathan Borden, VP of Marketing at Visit Lex, returns to the Layover Live almost a year exactly from when he was on last. Jason and Gathan talk about what the remainder of 2020 brought to the Visit LEX team, how they navigated those challenges, and what lessons they learned. Turning towards the future, they talk about what the future of Visit LEX looks like, and Gathan shares some advice for destination marketers out there.

Jordan Musall, Data Intelligence Manager for Hamilton County Tourism, joins Jason this week on The Layover Live to discuss geolocation data and how DMOs can use this valuable data source. Jordan and Jason talk about what exactly geolocation data is, how Hamilton County leveraged this data to answer previously unanswerable questions about their destination, what the Hamilton County Tourism team learned after exploring this data, and what the future of DMOs using geolocation data might look like.

This week on the Layover Live, our very own Amir Muntasser, Director of CMS Development, stops by to talk about the looming search algorithm update from Google and what destination marketers need to know. Jason and Amir dive into what exactly this update entails, how PageSpeed and site performance relate to this update, how to use Google's PageSpeed Insights, and how to keep your site performing its best.

Grant Stoltz joins Jason this week on The Layover Live to talk about the ever-evolving and equally complex world of FLoCs, cookies, and data privacy. Grant and Jason talk about what exactly 1st and 3rd party cookies are, what a FLoC is, and how Google's privacy sandbox plays into all of this. They also discuss how the recent changes by Apple and Google will affect destination marketers and what they can do stay ahead of future changes.

On this international episode of The Layover Live we have not one, but two guests! Codi Bott and Caroline Dawson of Simpleview join Jason this week to talk about the ever-growing social media platform TikTok. Jason, Codi, and Caroline discuss what exactly TikTok is, why it’s just more than lip syncing and dancing videos, and how DMOs can approach using TikTok as part of their marketing initiatives. Plus we share some great examples from DMOs around the world who have been using TikTok to its fullest.

Our very own Briley Peters joins Jason on The Layover Week to talk all about how hotel and accommodations operators have been navigating this last year. Briley and Jason discuss who has thrived during the pandemic, how hotels and accommodations trends have changed over the last year, and what we can expect as we enter recovery and begin looking towards a rebound in travel.