The Layover Live

This week on the Layover Live, Jason is joined by Digital Marketing Manager Steven Totten from Visit Phoenix to talk about diversity, equity, and inclusion in destination marketing. Tune in to learn how Visit Phoenix built DEI into its brand by focusing on the community and shifting its goal to inclusive, authentic, and effective marketing.

This week on the Layover Live, J.M. Eberhardt, chief executive officer at Stroll, joins Jason to talk about content personalization and 1:1 marketing. Tune in to learn how destinations are using apps like Stroll to tailor their marketing efforts to leisure travelers, as well as meetings and conventions.

This week on the Layover Live, Jason is joined by VP of Marketing and Communications Emily Gonzalez and Digital Marketing Manager Meredith Guzy from Visit Mobile. Learn how Visit Mobile utilizes Simpleview's Destination Dashboards as a data-driven strategy to build transparency and trust throughout their community.

This week on the Layover Live, Simpleview's Director of Digital Strategy Aaron Nissen stops by to discuss predictions in 2022 for the travel and tourism industry. Aaron will share what trends he is seeing that DMOs should pay attention to — including travel behavior, group trends, and marketing innovations.

This week on the Layover Live, Director of Analytics Paul McLeod stops by to discuss Simpleview’s Insights Hub year-end round-up. Paul gives an in-depth look at DMO website traffic and the wild ride that this year has been.

Grant Stoltz, Strategic Analyst here at Simpleview stops by to discuss the ever-confusing metaverse. Jason and Grant discuss the recent announcement from Facebook that they are changing their name to “Meta” and why the name change is important. They go into some detail about what exactly the metaverse is and why destination marketers should be paying attention to this rapidly evolving technology.

Ed Harris,  CEO of Discover Lancaster  joins Jason on The Layover Live this week to talk about some new and innovative ways Discover Lancaster has been marketing their destination. Jason and Ed discuss their recent use of a vendor called Carvertise, what exactly it is, the results Discover Lancaster has seen, and why cars might be better than billboards for advertising.

Jason Holic, VP of Business Applications and Insights at Experience Kissimmee stops by to talk about the ever elusive task of showing a DMO's impact to their community and stakeholders. Jason Holic shares a tool he has created called "The Impactulator" which allows DMOs to easily calculate and share the impact they have had on their communities. The Jasons discuss the origins of The Impactulator, how it works, and how DMOs can start using it to showcase their efforts.

We’re continuing our deep-dive into the world of data and privacy changes this week on The Layover Live as we’re joined by Benoit Grouchko, CEO of Near EU and Global Privacy Officer, and Evan Saunders, VP Global Tourism and Hospitality at Near. Jason, Evan, and Benoit discuss what exactly mobile intelligence data is, how Near collects this data, what the recent privacy updates from Apple and Facebook mean for the collection of mobile intelligence data, and how the Near team has navigated these changes.

Our very own Travis Yewell, Associate Creative Director, and Michele Barnes, Senior CRO Analyst, join Jason this week to tackle the complex world of UX. Jason, Michele, and Travis discuss what exactly UX is, how good UX can build trust with travelers, and how destination marketers can make sure they're making proper UX choices for their website.