<p>Ed Harris,  CEO of Discover Lancaster  joins Jason on The Layover Live this week to talk about some new and innovative ways Discover Lancaster has been marketing their destination. Jason and Ed discuss their recent use of a vendor called Carvertise, what exactly it is, the results Discover Lancaster has seen, and why cars might be better than billboards for advertising.</p>

Ed Harris, CEO of Discover Lancaster joins Jason on The Layover Live this week to talk about some new and innovative ways Discover Lancaster has been marketing their destination. Jason and Ed discuss their recent use of a vendor called Carvertise, what exactly it is, the results Discover Lancaster has seen, and why cars might be better than billboards for advertising.

<p>Ed Harris, &nbsp;CEO of Discover Lancaster &nbsp;joins Jason on The Layover Live this week to talk about some new and innovative ways Discover Lancaster has been marketing their destination. Jason and Ed discuss their recent use of a vendor called Carvertise, what exactly it is, the results Discover Lancaster has seen, and why cars might be better than billboards for advertising.</p>

Crazy Marketing Ideas That Work | The Layover Live Episode 171

The Layover Live is your go-to stop for real conversations with the people who make the travel and tourism industry thrive. Tune in to explore the connection between strategy, content, sales, tech, and community — and celebrate the people behind the places we love. The Layover Live is a place to discover real-life examples, learn something new you can share with your team, and hear from the voices shaping our industry.

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Crazy Marketing Ideas That Work | The Layover Live Episode 171

Crazy Marketing Ideas That Work | The Layover Live Episode 171