The Layover Live

Kim Murden, Tourism Manager for Chesapeake Convention & Visitors Bureau, joins Jason this week on The Layover Live to talk about how they've found a niche market and created the all-new Paddle the Peake campaign around it.  Jason and Kim discuss how the Paddle the Peake came to be, some of the results they've seen so far, and what the future of this campaign might look like. As always they also share some advice to fellow destination marketers out there.

This week on The Layover Live, our very own strategic analyst, Grant Stoltz, joins Jason to talk about some common mistakes you may be making with your data that can lead to poor marketing decisions. Jason and Grant discuss what exactly these mistakes look like, how direct traffic to a site may not be as it appears, and they share some aspirational and tactical advice to destination marketers.

Our very own Veronica Williams joins Jason this week on The Layover Live to talk all about upcoming privacy changes from Apple and how that might affect your email marketing. Jason and Veronica discuss what exactly is happening with some of the updates Apple recently announced, who those changes are going to affect, how these changes will affect open rates, and what destination marketers need to know to navigate these changes.

Zeek Coleman, Senior Director of Product Marketing at Adara, joins Jason this week to talk about the impending data apocalypse and what destination marketers can do about. Jason and Zeek discuss what exactly is happening in the world of data and privacy, what the recent iOS 14.5 and macOS 12 rollouts may mean for marketers, plus Zeek shares his top tips on how you can stay on top of the ever evolving world of data and privacy.

Leroy Bridges, Vice President, Digital & Communications at Visit St. Pete Clearwater, returns to the show to talk about everything that's happened in the last year you last saw him. Leroy and Jason talk about how SPC navigated the last half of 2020, the new Amazon Prime show that features St. Pete Clearwater, and what is in store for SPC for the remainder of 2021.

Our very own Sandee Jordan and Caroline Dawson join Jason this week on the Layover Live to talk all about how DMOs can be (and should be) marketing to the LGBTQ+ community beyond pride month. Jason, Sandee, and Caroline discuss how DMOs should communicate their destination to LGBTQ+ travelers throughout the year, they share which destinations are doing some excellent LGBTQ+ marketing, and they discuss how DMOs can become more authentic in their marketing to the LGBTQ+ community.

Uwern Jong, Editor-in-Chief of OutThere Magazine, and Rachel Covello, CEO & Publisher, of Outcoast.com, join Jason this week on The Layover Live to talk about DMOs and how they are marketing to the LGBTQ+ community. Jason, Uwern, and Rachel discuss how the LGBTQ+ community is planning travel coming out the pandemic, what DMOs need to be aware of as they are marketing to the LGBTQ+ community, how to properly convey your destination, and much more!

Gathan Borden, VP of Marketing at Visit Lex, returns to the Layover Live almost a year exactly from when he was on last. Jason and Gathan talk about what the remainder of 2020 brought to the Visit LEX team, how they navigated those challenges, and what lessons they learned. Turning towards the future, they talk about what the future of Visit LEX looks like, and Gathan shares some advice for destination marketers out there.

Jordan Musall, Data Intelligence Manager for Hamilton County Tourism, joins Jason this week on The Layover Live to discuss geolocation data and how DMOs can use this valuable data source. Jordan and Jason talk about what exactly geolocation data is, how Hamilton County leveraged this data to answer previously unanswerable questions about their destination, what the Hamilton County Tourism team learned after exploring this data, and what the future of DMOs using geolocation data might look like.

This week on the Layover Live, our very own Amir Muntasser, Director of CMS Development, stops by to talk about the looming search algorithm update from Google and what destination marketers need to know. Jason and Amir dive into what exactly this update entails, how PageSpeed and site performance relate to this update, how to use Google's PageSpeed Insights, and how to keep your site performing its best.