Bill Wishowski, Director of Operations at GoBreck.com joins Jason on The Layover Live this week to talk about how the Breckenridge Tourism Office has navigated and changed their marketing strategy throughout the last year, how they've focused on marketing fundamentals, what they've learned since reopening, and what the future of tourism in Breckenridge looks like.

Our very own Amber Gallegos joins Jason on The Layover Live this week to talk about the myths and misconceptions around evergreen content. Jason and Amber discuss what evergreen content actually is, how DMOs can keep their content fresh, and how to properly “tend your content garden.” Plus Jason and Amber walk through how to conduct a content audit and what do after you’ve completed an audit and how to put a plan in place.

Brian Bossuyt, Executive Vice President & CMO at Pocono Mountains Visitors Bureau  joins Jason this week on The Layover Live Jason Swick to talk about the all new Pocono Television Network, a 24/7 television network dedicated to all things Pocono Mountains. Brian and Jason discuss the origins of the Pocono Television Network, how they're measuring success with this new endeavor, and how they're planning and producing new content for this channel.

Our very own Grant Stoltz joins Jason on The Layover Live this week to talk metrics, KPIs, and dashboards. Jason and Grant discuss why now may be the perfect time to revisit your old KPIs and metrics, how to select what your news KPIs should be, and what even a KPI is. Jason and Grant also talk about how you can use your newly created KPIs to their fullest, how to properly display your progress towards goals, and why you need to be a “ruthless killer” of metrics and KPIs within your own organization.

Our very own paid media expert, Ben Holman, joins Jason on The Layover Live this week to talk about what’s ahead in 2021 for the world of paid media. Ben and Jason discuss how data privacy is changing this year and how the recent iOS updates can affect your paid media efforts. They also talk about the recent trends destination marketers should be taking advantage of with their paid media. Plus they discuss how to start planning for the future with your paid media based on the data we’re currently seeing.

Our very own analytics expert, Paul McLeod, joins Jason this week on The Layover Live to discuss the all new Google Analytics 4 (GA4). Paul and Jason talk about the new features in Google Analytics 4 and how destination marketers can take advantage of the new functionality. They also discuss how DMOs can prepare to start using this new platform and where you can learn more about Google Analytics 4.

Our very own Eric Rankin joins Jason on The Layover Live this week to talk about the ever-changing world of data privacy. Eric and Jason talk about new data privacy laws and policies that were put in place last year and what destination marketers need to know to stay out of trouble. They also discuss the death of the 3rd party cookie and demystify acronyms you have have heard like IDFA or AAID. And as always we share some advice to DMOs on how they can best stay up to date on data privacy laws, and how you can make sure you’re following all the current best practices out there.

Evan Trevers from Google and our very own Aaron Nissen join Jason on The Layover Live this week to start the new year off right! Jason, Aaron, and Evan, discuss what lies ahead in 2021 for DMOs and what they should be preparing for. They also discuss the new Travel Insights Hub from Google and how marketers can leverage the information that it provides. Finally, Evan and Aaron share some advice DMOs can use to make the most of the new year.

Our very own Tracy LeGault joins Jason this week on The Layover Live to talk  all about Google's search algorithm updates and what destination marketers need to know as these changes roll out in 2021. Jason and Tracy discuss what exactly is being changed in these upcoming algorithm updates, how destinations should be updating their websites, and Tracy shares some SEO tips and tricks to maximize your website's ranking on search engines.

Benny Anderson, Interim Executive Director at Visit Eau Claire, joins Jason this week on The Layover Live to talk about how Visit Eau Claire has shifted their paid media strategy throughout this year. Jason and Benny discuss what data and planning went into relaunching their paid media campaigns, how they’re measuring success, and how they have improved their marketing performance through Facebook Ads.