Our very own Veronica Williams joins Jason this week on The Layover Live to talk all things email marketing! Jason and Veronica talk about strategies to still be engaging while sharing informational and utilitarian content through email and how to entertain and delight readers through email marketing. Veronica also shares several DMOs who are doing an excellent job with email marketing and how to improve your own email strategies.

Leroy Bridges Vice-President, Digital and Communications at Visit St Pete/Clearwater, joins Jason Swick on this week's episode of The Layover Live! Jason and Leroy discuss how Visit St Pete/Clearwater's content and social media strategy has changed throughout the pandemic, how  to share health and safety messaging, how to handle negative social media conversations, and much more.

Our very own Shanda Maloney and John Freeman join Jason this week on The Layover Live! John and Shanda discuss the destination marketing social media trends they've observed throughout the pandemic and during recovery. They also provide tips and advice on how to promote health and safety using social media, how to handle negative comments, and how to get partners  involved, invested and engaged in the your social media initiatives.

This week on The Layover Live, Jason is joined by Jeff Robinson, Director of Marketing at Visit Indy! Jeff and Jason discuss how Visit Indy has been approaching meeting and group sales, how they have changed their marketing throughout the pandemic and what marketing channels have been most effective for them. Jeff also shares what resources and support DMOs should be providing to meeting planners as the industry adapts to the new normal.

This week on The Layover Live, Jason is joined by Amrita Gurney, the VP of Marketing at Crowdriff where she leads a team responsible for brand, content, product marketing and demand generation. Amrita and Jason discuss how DMOs have been using UGC (user generated content) to promote health and safety throughout the recovery, how UGC can be used during local staycation campaigns, and best practices for UGC rights management.

This week on The Layover Live, Jason is joined by Lead SEO Analyst, Erin McNamara to talk all things SEO! Jason and Erin discuss organic search trends we’re seeing right now, what content DMOs should be creating to address health and safety concerns, what areas of your site you may not have considered updating, and what changes Google is making to their search engine algorithm.

This week on The Layover Live, Jason is joined by not one, but two guests; Paul McLeod, Director of Business Intelligence, and Grant Stoltz, Strategic Analyst. Paul, Jason, and Grant join forces to discuss the all new DMO and travel data and insights that are now available through the Simpleview Client Portal. Paul and Grant explain what exactly these brand new data sets are, what some of the most useful charts and visualizations to explore are, and how to turn all of this data into actionable insights?  

Interested in seeing how your DMO stack’s up against the industry? Drop us a line at [email protected] and we’ll create a private dashboard comparing your own data to the DMO industry and even how you compare against your region.

This week on The Layover Live, Jason is joined by Vic Isley, Chief Marketing & Sales Officer of the Bermuda Tourism Authority! Jason and Vic discuss the challenges Bermuda has faced throughout the pandemic, as their only method of welcoming visitors is by air or sea. Jason and Vic also discuss how their marketing strategies have shifted and what the Bermuda Tourism Authority has done to support their local partners while the island was closed for visitors.

This week on The Layover Live, Jason is joined by Steve Paganelli, Group Head of Destination Marketing for the Americas at Tripadvisor. Jason and Steve talk about several topics during this in-depth conversation, including what role DMOs play in travel and tourism recovery, Tripadvisor’s recent COVID-19 travel study, what the five phases of travel recovery look like, and Tripadvisor’s new Travel Safe initiative.

This week on The Layover Live, Jason is joined by Mitch Whitten, Executive Vice President for Marketing & Strategy at Visit Fort Worth! Jason and Mitch discuss how Visit Fort Worth has evolved their strategy over the course of the last several months, what data and insights they have used to make some critical decisions, and what their plans are for working together more collaboratively with their partners in the community moving forward.