This week on The Layover Live we are joined by a very special guest, Evan Trevers, Agency Development Manager at Google! Evan and Jason discuss what Google's outlook on travel recovery looks like, how destination marketers need to adapt, and how marketers can use tools available to maximize their marketing efforts during the time of recovery.

About Evan: Evan is an Agency Development Manager at Google who leads the relationship between Simpleview and Google. He has a wealth of experience in programmatic media including Search, Display, and Video.

This week on The Layover Live, Jason is joined by our very own Michele Barnes! Michele and Jason discuss an article from Dynamic Yield around website website personalization and strategy. Jason and Michele talk about why now it is more important than every to have a website personalization strategy and how to easily implement some quick wins to get started.

This week on The Layover Live Jason is joined by a very special guest, Jennifer Case, VP of Marketing at Traverse City Tourism! Jennifer and Jason discuss a recent article from PhocusWire, discussing how travel recovery is something that every part of the industry will have to contribute towards. Jason and Jennifer also discuss the ways Traverse City has navigated recovery and reopening hurdles and what their plans are for the future.  

About Jennifer Case: Jennifer Case is the Vice President of Marketing for Traverse City Tourism, where she works to increase visitation and positively influence the economic impact of tourism for the Grand Traverse area. Jennifer oversees a team focused on advertising, creative, website, social media, publications and public relations.

This week on The Layover Live, Jason is joined by our very own Sam Keithly to talk all things paid media! Jason and Sam discuss an update on the recently announced Google Ad credits and who will receive them, plus they discuss how DMOs can most effectively use their advertising budgets as DMOs begin to turn back on their media investments as travel and tourism begins to recover.

This week on The Layover Live, Jason we’re talking data. And since we’re talking data, there’s no better guest to join us than our very own Paul McLeod, Director of Business Intelligence. Paul and Jason discuss a recent update from Destination Analysts and what recent changes in organic search traffic can tell us about travel and tourism recovery in North America. Plus, Jason and Paul break down some of the new data that will be made available to all Simpleview clients.

This week on The Layover Live, Jason is joined by our very own Sandee Jordan, Director of Content Marketing! Sandee and Jason discuss a recent Forbes article about how travel and tourism marketers can gear up for the reopening economy. They also discuss how destinations should be communicating and engaging with future travelers and local stakeholders through email marketing.

This week on The Layover Live Jason is joined by two very special guests, Erin Francis-Cummings, CEO & President of Destination Analysts, and Matt Clement, Senior VP of Marketing at Arrivalist! Matt and Erin discuss the recent findings from Destination Analysts and Arrivalist and what the recent changes of their data means for travelers and destinations alike.  

About Erin Francis-Cummings:  Erin Francis-Cummings, President & CEO of Destination Analysts, has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 200+ clients.   

About Matt Clement: Matt Clement, Senior VP of Marketing at Arrivalist, is a 10+ year veteran of the tourism and gaming industries specializing in marketing strategy, tourism research and destination development. In addition to his time at Arrivalist, Matt has worked in the DMO industry as a member of the teams at Experience Fayetteville and Visit Fort Worth.

This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy & Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy & Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, and how DMOs can use social media to its fullest during this uncertain time.

This week on The Layover Live Jason is joined by another very special guest! We're joined by Justin Bresler, VP of Marketing & Business Development at Visit Denver, who oversees a wide array of marketing operations, including brand & advertising management, interactive operations, social media, public relations, publications and membership.  

Justin and Jason discuss an article from Search Engine Land around recent indicators that point to a potential recovery in the near future. Justin also shares how Visit Denver is preparing for the recovery and what they have done in the short term to be a valuable part of their community and support their local partners.

On this episode of the Layover Live, we’re joined by not one, but two guests! Jason is not only joined by our very own Katie Cook, but he is also joined by Gathan Borden from VisitLEX! Gathan Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau, where he oversees the advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington as it relates to travel and tourism.  

On this jam-packed episode we discuss how Gathan and the VisitLEX team have connected with their audiences during the Coronavirus pandemic, how they quickly pivoted their marketing strategy, and how they have created some of the most unique and creative marketing campaigns we’ve seen.