The Layover Live

This week on The Layover Live, we're switching things up as your host Jason, is the one interviewed  in this week's episode! Jason sits down with our very own Grant Stoltz to discuss what data marketers should be looking at during the time of recovery, the top 5 strategies to improve your digital marketing, and what DMOs can do to be effective during times of uncertainty.

This week on The Layover Live, Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah and Visit Tybee, joins Jason to discuss all things paid media. Jason and Jeremy discuss how Visit Savannah and Visit Tybee have evolved their paid media campaigns over the last several months, what research and insights they're using, and how they're measuring success with their campaigns.

Jasmyn Goodwin, Interim Vice President of Marketing & Communications with Visit Omaha, joins Jason this week to dive in to the world of creativity and storytelling. Jason and Jasmyn discuss how Visit Omaha has pivoted their marketing campaigns over the last several months and how storytelling has been an integral part of these campaigns. Jason and Jasmyn also discuss who "Bob the Bridge" is and what he means to the Visit Omaha team.

Our very own Veronica Williams joins Jason this week on The Layover Live to talk all things email marketing! Jason and Veronica talk about strategies to still be engaging while sharing informational and utilitarian content through email and how to entertain and delight readers through email marketing. Veronica also shares several DMOs who are doing an excellent job with email marketing and how to improve your own email strategies.

Leroy Bridges Vice-President, Digital and Communications at Visit St Pete/Clearwater, joins Jason Swick on this week's episode of The Layover Live! Jason and Leroy discuss how Visit St Pete/Clearwater's content and social media strategy has changed throughout the pandemic, how  to share health and safety messaging, how to handle negative social media conversations, and much more.

Our very own Shanda Maloney and John Freeman join Jason this week on The Layover Live! John and Shanda discuss the destination marketing social media trends they've observed throughout the pandemic and during recovery. They also provide tips and advice on how to promote health and safety using social media, how to handle negative comments, and how to get partners  involved, invested and engaged in the your social media initiatives.

This week on The Layover Live, Jason is joined by Jeff Robinson, Director of Marketing at Visit Indy! Jeff and Jason discuss how Visit Indy has been approaching meeting and group sales, how they have changed their marketing throughout the pandemic and what marketing channels have been most effective for them. Jeff also shares what resources and support DMOs should be providing to meeting planners as the industry adapts to the new normal.

This week on The Layover Live, Jason is joined by Amrita Gurney, the VP of Marketing at Crowdriff where she leads a team responsible for brand, content, product marketing and demand generation. Amrita and Jason discuss how DMOs have been using UGC (user generated content) to promote health and safety throughout the recovery, how UGC can be used during local staycation campaigns, and best practices for UGC rights management.

This week on The Layover Live, Jason is joined by Lead SEO Analyst, Erin McNamara to talk all things SEO! Jason and Erin discuss organic search trends we’re seeing right now, what content DMOs should be creating to address health and safety concerns, what areas of your site you may not have considered updating, and what changes Google is making to their search engine algorithm.

This week on The Layover Live, Jason is joined by not one, but two guests; Paul McLeod, Director of Business Intelligence, and Grant Stoltz, Strategic Analyst. Paul, Jason, and Grant join forces to discuss the all new DMO and travel data and insights that are now available through the Simpleview Client Portal. Paul and Grant explain what exactly these brand new data sets are, what some of the most useful charts and visualizations to explore are, and how to turn all of this data into actionable insights?  

Interested in seeing how your DMO stack’s up against the industry? Drop us a line at [email protected] and we’ll create a private dashboard comparing your own data to the DMO industry and even how you compare against your region.