This week on The Layover we're talking about hacking, but not the kind you're thinking of. Shanda Maloney stops by to talk growth hacks for Instagram! Jason and Shanda discuss a recent article from ContentStudio about how to grow your Instagram following with some great strategies.

This week on The Layover Live Jason is joined by Michele Barnes for a chat to talk about...chat. Jason and Michele discuss a recent article from I Am Pop about how marketers can use live chat and chatbots on their landing page to increase conversions and visitor satisfaction.

This week on The Layover Live we're talking funnels and not the kind that you would get at the county fair. This week, Jason is joined by Lela Scott MacNeil to talk marketing funnels! Jason and Lela discuss a recent article from Marketing Land about marketing funnels and how paid search can help feed your the top of your funnel.

This week on The Layover Live, Jason is joined by Paul McLeod to answer a common question; does word count affect a website's organic search ranking? Paul and Jason discuss an article from Search Engine Journal which goes into great detail about how word count can and cannot affect your website's organic search ranking.

This week on The Layover Live Jason is joined once again by Grant Stoltz to talk about an article from Think With Google about the travel customer's path to purchase in 2020. This article highlights a recent study from Bain and Google looking for trends in what consumers are looking for when considering taking a trip.

This week on The Layover, we talking about cookies once again, something Grant may take too literally... Jason and Grant discuss a recent article from DigiDay about Google Chrome's new update and what that means for marketers who may be relying on cookie tracking, or using vendors who use cookies to track users.

This week on The Layover Live, Grant is taking over the host seat and is joined by Sandee Jordan to talk about marketing to multiple generations. Sandee and Grant discuss an article from Natural Intelligence about what marketers need to know about the differences between each generation and how to properly reach everyone from Baby Boomers to Gen Z.

This week on The Layover Live Jason Swick is joined by a very special guest. This week we are joined by Marla Tambellini who is the VP of Marketing at Explore Asheville! Jason and Marla discuss a recent article from MarketingLand about how marketers need to stay agile with their skills in the ever-changing world of digital marketing.

This week on The Layover Live Jason Swick is joined by the newest member of the Simpleview family, Katie Cook! Katie and Jason discuss an article from AdAge about 4 digital marketing tips that DMOs should follow in 2020.

This week on The Layover Live we're back from the holidays and starting the new year off with a very special guest! This week Jason is joined by Marissa Willman from the Greater Palm Springs CVB. You may recognize Marissa from her appearance on the Summit Edition episode of The Layover Live, but she's back to talk marketing trends in 2020 and what DMOs need to know to properly plan for this year.