The Layover Live

This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy & Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy & Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, and how DMOs can use social media to its fullest during this uncertain time.

This week on The Layover Live Jason is joined by another very special guest! We're joined by Justin Bresler, VP of Marketing & Business Development at Visit Denver, who oversees a wide array of marketing operations, including brand & advertising management, interactive operations, social media, public relations, publications and membership.  

Justin and Jason discuss an article from Search Engine Land around recent indicators that point to a potential recovery in the near future. Justin also shares how Visit Denver is preparing for the recovery and what they have done in the short term to be a valuable part of their community and support their local partners.

On this episode of the Layover Live, we’re joined by not one, but two guests! Jason is not only joined by our very own Katie Cook, but he is also joined by Gathan Borden from VisitLEX! Gathan Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau, where he oversees the advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington as it relates to travel and tourism.  

On this jam-packed episode we discuss how Gathan and the VisitLEX team have connected with their audiences during the Coronavirus pandemic, how they quickly pivoted their marketing strategy, and how they have created some of the most unique and creative marketing campaigns we’ve seen.

This week on The Layover Live, Jason is joined by Director of Digital Strategy, Aaron Nissen, to discuss the vast amounts of data that are being published right now and how DMOs can use this data to plan their strategy when looking to the future. Jason and Aaron also discuss Simpleview's new data resource to examine traffic trends across DMO sites, they also explore what DMOs are doing to continue to be valued members of their local communities.

This week on The Layover Live Jason is joined by a very special guest, Joe Vargo from Experience Columbus! Joe is the Director of Interactive Marketing at Experience Columbus where he oversees all digital media, social media, web sites, and internal strategy. Joe and Jason discuss how Experience Columbus has quickly pivoted their marketing strategy, how they have continued to provide value to local partners, and how their team has adapted to working remotely with rapidly changing situations.

On this episode of The Layover Live, Jason is once again joined (remotely) by Katie Cook. Katie and Jason discuss an article from Skift around DMOs who are doing some amazingly creative work during this time of crisis. Jason and Katie also highlight several examples from Simpleview clients who are creating unique and effective ways of supporting their local partners and serving their communities.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined (remotely) by our Digital Marketing Strategist, Katie Cook! Katie and Jason discuss an article from PhocusWire around the rapid changes within the DMO landscape due to COVID-19. In this extended episode, Jason and Katie explore how DMOs are responding in effective and creative ways, but also how you can pivot your marketing strategy during these times with practical advice and examples.

This week on The Layover we're talking about hacking, but not the kind you're thinking of. Shanda Maloney stops by to talk growth hacks for Instagram! Jason and Shanda discuss a recent article from ContentStudio about how to grow your Instagram following with some great strategies.

This week on The Layover Live Jason is joined by Michele Barnes for a chat to talk about...chat. Jason and Michele discuss a recent article from I Am Pop about how marketers can use live chat and chatbots on their landing page to increase conversions and visitor satisfaction.

This week on The Layover Live we're talking funnels and not the kind that you would get at the county fair. This week, Jason is joined by Lela Scott MacNeil to talk marketing funnels! Jason and Lela discuss a recent article from Marketing Land about marketing funnels and how paid search can help feed your the top of your funnel.