This week on The Layover Live Jason is joined by Amber Gallegos to talk content. Amber and Jason discuss the concept of content splintering and how DMOs can use this idea to make multiple pieces of content from a single theme.

This week on the Layover Live, Jason and Christopher talk about a recent article from Content Marketing Strategy Magazine on how AI and automation are changing content marketing. The duo also discusses how AI and automation can help DMOs to be more efficient and strategic in reaching their desired audiences.

This week on The Layover Live we're talking about popups. More importantly, why some popups are good and others, well...aren't. Jason is joined by Hannah Mullenbach to discuss a recent article from the Nielsen Norman Group around how popups should be used on a website and what to do to make sure they don't cause a bad user experience.

This week on The Layover Live we talk social ads and learn that Grant doesn't have a future as a Jeopardy contestant. Jason is joined by Strategic Analyst Grant Stoltz to discuss how the social ad landscape has changed and what marketers need to do in order to adapt to this changing platform.

This week we celebrate GDPR's first birthday! Jason is joined by Sandee Jordan to discuss an article from Act-On that takes a look back on what has happened in the first year in since GDPR has been enacted. They also discuss what DMOs can do to make sure they're still in compliance with the rules of GDPR.

How's that for alliteration? On this episode of The Layover Live, Jason returns to his rightful spot as host and is joined by Shanda Maloney to discuss the importance of social media scheduling and how DMOs can plan their social content effectively. Plus we give some tips on how to determine what content to post on what platform.

This week on The Layover Live we're talking about a bugs! No, not that kind of bug, we're talking about a recent bug discovered in Google's web crawler. Paul McLeod joins Grant Stoltz to discuss what this recently discovered bug means and how it affects destination marketers' websites. 

This week on The Layover Live, Grant Stoltz is in the host seat and is joined by Amber Gallegos to answer the common question of "How long should my content be?" Amber and Grant discuss an article from Marketing Muse to clear up whether you should be focusing on content quality or quantity.

This week on The Layover Live we're coming to you live from Simpleview Summit! In this very special Summit edition of the Layover Live, we're mixing things up and bringing two panelists onto the show, Katie Cook from Visit Austin and Marissa Willman from Greater Palm Springs CVB. Katie and Marissa discuss some of the biggest trends happening in digital marketing and give real world examples of how they're navigating the ever-changing world of digital marketing.

This week on The Layover Live we're mixing things up a bit! Grant Stoltz takes the reins as host and is joined by VP of Marketing, Cara Frank, to talk about the quickly approaching Simpleview Summit. Cara and Grant talk about what first timers and Summit veterans alike can expect this year, along with any tips or tricks to make the most of your time in Phoenix.