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The Layover Live is your go-to stop for real conversations with the people who make the travel and tourism industry thrive. Tune in to explore the connection between strategy, content, sales, tech, an... more
FAQs about The Layover Live:How many episodes does The Layover Live have?The podcast currently has 219 episodes available.
September 12, 2019The Layover Live Episode 89 | Marketing on RedditThis week on The Layover Live, Jason is joined once again by Grant Stoltz to discuss the often visited, but rarely talked about website Reddit. Grant and Jason discuss what exactly Reddit is and how marketers can benefit from doing research on Reddit and what the pitfalls of posting to the site may be....more7minPlay
September 05, 2019The Layover Live Episode 88 | Conscious Cookie ConsumptionThis week on The Layover Live we talk about cookies, but not the kind you can eat. Jason is joined by Grant Stoltz to discuss an article from AdAge discussing Google cautioning that blocking cookies can cause more harm than good. Jason and Grant also talk about what marketers need to be aware of due to these changes to cookie tracking....more8minPlay
August 29, 2019The Layover Live Episode 87 | App and Website Analytics Together At LastThis week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent change to Google Analytics, allowing users to combine their app and website data under one view. Grant and Jason talk about this change and what this means for marketers who are working with an app and a website....more6minPlay
August 22, 2019The Layover Live Episode 86 | No Clicks for GoogleThis week on The Layover Live Jason is joined by Erin McNamara to discuss a recent article from SparkToro that more than 50% of Google searches are "zero-click" searches. Jason and Erin discuss what exactly a zero click search is along with what DMOs can do to stay ahead of the changing search landscape....more8minPlay
August 15, 2019The Layover Live Episode 85 | Augmenting Reality with Google MapsThis week on The Layover Live, we're talking maps of all shapes and sizes. Jason and Grant talk about some new changes announced to Google Maps and how Google is bringing AR to the masses. They also discuss some how destinations can make sure they're ready for these new features. ...more6minPlay
August 08, 2019The Layover Live Episode 84 | Crafty Content DistributionThis week on The Layover Live Jason is joined once again by Grant Stoltz to talk content distribution. Jason and Grant discuss an article from the Content Marketing Institute about how to pick the right kind of placement for your content. Jason and Grant also talk about setting goals for your content marketing initiatives. ...more7minPlay
August 01, 2019The Layover Live Episode 83 | Cutting Up ContentThis week on The Layover Live Jason is joined by Amber Gallegos to talk content. Amber and Jason discuss the concept of content splintering and how DMOs can use this idea to make multiple pieces of content from a single theme....more6minPlay
July 25, 2019The Layover Live Episode 82 | AI Takes Over Your MarketingThis week on the Layover Live, Jason and Christopher talk about a recent article from Content Marketing Strategy Magazine on how AI and automation are changing content marketing. The duo also discusses how AI and automation can help DMOs to be more efficient and strategic in reaching their desired audiences....more6minPlay
July 18, 2019The Layover Live Episode 81 | Properly Placing PopupsThis week on The Layover Live we're talking about popups. More importantly, why some popups are good and others, well...aren't. Jason is joined by Hannah Mullenbach to discuss a recent article from the Nielsen Norman Group around how popups should be used on a website and what to do to make sure they don't cause a bad user experience....more5minPlay
July 11, 2019The Layover Live Episode 80 | Rethinking Social AdsThis week on The Layover Live we talk social ads and learn that Grant doesn't have a future as a Jeopardy contestant. Jason is joined by Strategic Analyst Grant Stoltz to discuss how the social ad landscape has changed and what marketers need to do in order to adapt to this changing platform....more5minPlay
FAQs about The Layover Live:How many episodes does The Layover Live have?The podcast currently has 219 episodes available.