The Layover Live

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an important aspect of SEO - link building. Grant and Jason talk through several strategies presented in a recent article from Search Engine Journal and share which are the most attainable methods for marketers.

This week on The Layover Live Jason is joined by Grant Stoltz to discuss a recent article from Convince and Convert around 8 content trends for 2020. Jason and Grant review these trends and talk about which trends will be the most effective for your marketing efforts in 2020.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent announcement from TripAdvisor around their TripAdvisor Connect platform, allowing users to buy co-branded ads from TripAdvisor on Instagram and Facebook.

This week on The Layover Live, Jason Swick is joined once again by Grant Stoltz to discuss how to take your Facebook Ads from invisible to remarkable. Grant and Jason discuss the ways marketers can leverage Facebook's variety of ad types and placements in order to hit their marketing goals.

This week on The Layover Live, Grant takes over as host and is joined by Marketing Automation Specialist, Christopher Rolls to discuss an article around email templates for events. Grant and Christopher discuss some quick wins you can make with your emails and how you can leverage marketing automation tools to ensure your event has a great turnout.

This week on The Layover Live Jason Swick is joined by Grant Stoltz to discuss why marketing everywhere and spreading yourself too thin, might not be the best strategy. Grant and Jason also discuss marketing strategies to help decide where and when to place your marketing collateral.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an article from Marketingland about common mistakes marketers make with their metrics. Jason and Grant discuss was to avoid these common pitfalls and how to properly measure success.

This week on The Layover Live, Jason is joined once again by Grant Stoltz to discuss the often visited, but rarely talked about website Reddit. Grant and Jason discuss what exactly Reddit is and how marketers can benefit from doing research on Reddit and what the pitfalls of posting to the site may be.

This week on The Layover Live we talk about cookies, but not the kind you can eat. Jason is joined by Grant Stoltz to discuss an article from AdAge discussing Google cautioning that blocking cookies can cause more harm than good. Jason and Grant also talk about what marketers need to be aware of due to these changes to cookie tracking.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent change to Google Analytics, allowing users to combine their app and website data under one view. Grant and Jason talk about this change and what this means for marketers who are working with an app and a website.