The Layover Live

This week on The Layover Live, Grant Stoltz is in the host seat and is joined by Amber Gallegos to answer the common question of "How long should my content be?" Amber and Grant discuss an article from Marketing Muse to clear up whether you should be focusing on content quality or quantity.

This week on The Layover Live we're coming to you live from Simpleview Summit! In this very special Summit edition of the Layover Live, we're mixing things up and bringing two panelists onto the show, Katie Cook from Visit Austin and Marissa Willman from Greater Palm Springs CVB. Katie and Marissa discuss some of the biggest trends happening in digital marketing and give real world examples of how they're navigating the ever-changing world of digital marketing.

This week on The Layover Live we're mixing things up a bit! Grant Stoltz takes the reins as host and is joined by VP of Marketing, Cara Frank, to talk about the quickly approaching Simpleview Summit. Cara and Grant talk about what first timers and Summit veterans alike can expect this year, along with any tips or tricks to make the most of your time in Phoenix.

This week on The Layover Live we're talking about robots...but not the kind you're thinking of. Director of Business Intelligence, Paul McLeod, stops by to talk about bot traffic on DMO websites and how to properly handle them when examining your website's analytics.

This week on The Layover Live we're getting up close and personal with content. Jason is joined by Strategic Analyst, Grant Stoltz to discuss an article from Think With Google around how companies are personalizing video content and how marketers can create multiple creative variations easily.

This week on The Layover Live we're talking about two topics, so no better way to discuss this than two guests! Tracy and Josette stop by to talk about how content marketing can affect SEO and how SEO and content teams can work together to make your overall digital marketing efforts even more effective.

This week on The Layover Live we double down on digital basics! Grant and Jason discuss an article from AdAge about why marketers should focus on digital marketing basics rather than the newest platform or tool. They also talk about what small changes marketers can do to make marketing is more effective.

This week on The Layover Live we're tapping into our emotional side and talking about emotional headlines. Jason is joined by our Digital Content Editor, Amber Gallegos, to discuss an article from CoSchedule about emotional headlines and when marketers should and shouldn't use emotional triggers in their writing.

This week on The Layover Live, we're getting amped about AMP! Jason is joined by Sandee Jordan to discuss Google's recent announcement about AMP for email and how it differs from AMP as we know it today. They also discuss the pros and cons of AMP for email before you decide to go out and use it.

This week on The Layover Live, Jason is joined by SEO expert Erin McNamara. Erin and Jason discuss an article from Marketingland about why you should repurpose your content and how you can do so effectively.