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The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from dig... more
FAQs about The Layover Live:How many episodes does The Layover Live have?The podcast currently has 213 episodes available.
February 28, 2019The Layover Live Episode 63 | When Marketing Drives You CrazyThis week on The Layover Live Jason is joined by Lead Analytics Solutions Developer, Daniel Westcott. Jason and Daniel discuss an article around a recent update to Safari which prevents websites from tracking users. They also discuss how marketers can avoid the pitfalls of this update and how to provide a better end user experience....more6minPlay
February 21, 2019The Layover Live Episode 62 | Why Am I Seeing This Ad?This week on The Layover Live Jason is joined by Digital Media Analyst Ben Holman. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted. They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly....more4minPlay
February 18, 2019The Layover Live Episode 61 | Taking Action for AccessibilityThis week on The Layover Live Jason is joined by Greg Evans to talk about digital accessibility. Jason and Greg discuss a recent article around Beyonce (yes, Beyonce) who is being sued for not having an accessible website. They also discuss what DMOs can do to stay compliant with the new changes in the ADA laws....more10minPlay
February 07, 2019The Layover Live Episode 60 | When Personalization Gets DangerousThis week on The Layover Live, things are getting dangerous. Jason is joined by Michele to discuss an article from the Neisen Norman Group about personalization. Jason and Michele talk about what the dangers of overpersonalization are and how to avoid some of these pitfalls....more6minPlay
February 07, 2019The Layover Live Episode 59 | Verizon-Microsoft Media DealThis week on The Layover Live Jason is joined once again by Samantha Keithly to talk PPC. Jason and Sam discuss the recent Verizon-Microsoft media deal and what that means for marketers. They also talking about the underutilization of Bing Ads and how that can be a great way to reach your audience. ...more6minPlay
February 07, 2019The Layover Live Episode 58 | Playing Cards With GoogleThis week on The Layover Live, Jason and Paul talk about cards! No...not the kind of cards you're thinking about. Jason and Paul discuss an article from 9to5Google about Google's new Activity Cards, which have been slowly rolling out in search, and what digital marketers need to know about these new changes. ...more6minPlay
February 07, 2019The Layover Live Episode 57 | Voice Interface in 2019This week on The Layover Live we're coming to you from the 2019 Simpleview retreat. With all the planning for the upcoming year we figured there was no better time than to talk about one of the biggest trends out there - Voice Interface. Grant and Jason discuss a recent article from MarTech Today about all things voice, AI and omnichannel marketing. ...more6minPlay
January 14, 2019The Layover Live Episode 56 | UX Trends in 2019This week on The Layover Live, Jason is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a great article from UX Design about UX trends in 2019. They talk about everything from designing for healthy user behaviors, to taking an open approach to the way we design....more6minPlay
December 19, 2018The Layover Live Episode 55 | Instagram Ruins EverythingThis week on The Layover Live Jason is out sick! But don't worry, we got you covered. Grant Stoltz is filling in for Jason this week and is joined by Shanda Maloney, Social Media Specialist. Shanda and Grant talk about Instagram's API changes mean to marketers and what you need to know about hashtags and brand mentions....more8minPlay
December 19, 2018The Layover Live Episode 54 | B2B Predictions for 2019This week on The Layover Live we look into the magic 8 ball to predict our future. Just kidding. This week Jason is joined by Aaron Nissen to discuss an article from MarketingLand about B2B marketing in 2019. Aaron and Jason talk about what these changes mean for DMOs and what meeting and event planners need to know....more5minPlay
FAQs about The Layover Live:How many episodes does The Layover Live have?The podcast currently has 213 episodes available.