This week on The Layover Live we're talking about two topics, so no better way to discuss this than two guests! Tracy and Josette stop by to talk about how content marketing can affect SEO and how SEO and content teams can work together to make your overall digital marketing efforts even more effective.

This week on The Layover Live we double down on digital basics! Grant and Jason discuss an article from AdAge about why marketers should focus on digital marketing basics rather than the newest platform or tool. They also talk about what small changes marketers can do to make marketing is more effective.

This week on The Layover Live we're tapping into our emotional side and talking about emotional headlines. Jason is joined by our Digital Content Editor, Amber Gallegos, to discuss an article from CoSchedule about emotional headlines and when marketers should and shouldn't use emotional triggers in their writing.

This week on The Layover Live, we're getting amped about AMP! Jason is joined by Sandee Jordan to discuss Google's recent announcement about AMP for email and how it differs from AMP as we know it today. They also discuss the pros and cons of AMP for email before you decide to go out and use it.

This week on The Layover Live, Jason is joined by SEO expert Erin McNamara. Erin and Jason discuss an article from Marketingland about why you should repurpose your content and how you can do so effectively.

This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.

This week on The Layover Live, we're now available as a podcast! Yes that's right, you can now subscribe to the Layover Live as a podcast and get the biggest trend in digital marketing straight to your favorite audio platform each and every week. To celebrate the occasion, Jason is joined by Grant Stoltz to discuss how destination marketers can take advantage of podcasts and even how they can make one of their own.

This week on The Layover Live Jason is joined by social media expert Shanda Maloney! Shanda and Jason discuss an article about Twitter's algorithm from Hootsuite and what Digital Marketers can do do increase their engagement on the platform.

This week on The Layover Live Jason is joined by Lead Analytics Solutions Developer, Daniel Westcott. Jason and Daniel discuss an article around a recent update to Safari which prevents websites from tracking users. They also discuss how marketers can avoid the pitfalls of this update and how to provide a better end user experience.

This week on The Layover Live Jason is joined by Digital Media Analyst Ben Holman. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted. They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly.