The Layover Live

This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.

This week on The Layover Live, we're now available as a podcast! Yes that's right, you can now subscribe to the Layover Live as a podcast and get the biggest trend in digital marketing straight to your favorite audio platform each and every week. To celebrate the occasion, Jason is joined by Grant Stoltz to discuss how destination marketers can take advantage of podcasts and even how they can make one of their own.

This week on The Layover Live Jason is joined by social media expert Shanda Maloney! Shanda and Jason discuss an article about Twitter's algorithm from Hootsuite and what Digital Marketers can do do increase their engagement on the platform.

This week on The Layover Live Jason is joined by Lead Analytics Solutions Developer, Daniel Westcott. Jason and Daniel discuss an article around a recent update to Safari which prevents websites from tracking users. They also discuss how marketers can avoid the pitfalls of this update and how to provide a better end user experience.

This week on The Layover Live Jason is joined by Digital Media Analyst Ben Holman. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted. They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly.

This week on The Layover Live Jason is joined by Greg Evans to talk about digital accessibility. Jason and Greg discuss a recent article around Beyonce (yes, Beyonce) who is being sued for not having an accessible website. They also discuss what DMOs can do to stay compliant with the new changes in the ADA laws.

This week on The Layover Live, things are getting dangerous. Jason is joined by Michele to discuss an article from the Neisen Norman Group about personalization. Jason and Michele talk about what the dangers of overpersonalization are and how to avoid some of these pitfalls.

This week on The Layover Live Jason is joined once again by Samantha Keithly to talk PPC. Jason and Sam discuss the recent Verizon-Microsoft media deal and what that means for marketers. They also talking about the underutilization of Bing Ads and how that can be a great way to reach your audience. 

This week on The Layover Live, Jason and Paul talk about cards! No...not the kind of cards you're thinking about. Jason and Paul discuss an article from 9to5Google about Google's new Activity Cards, which have been slowly rolling out in search, and what digital marketers need to know about these new changes. 

This week on The Layover Live we're coming to you from  the 2019 Simpleview retreat. With all the planning for the upcoming year we figured there was no better time than to talk about one of the biggest trends out there - Voice Interface. Grant and Jason discuss a recent article from MarTech Today about all things voice, AI and omnichannel marketing.