<p>This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.</p>

This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.

The Layover Live Episode 66 | Leading Towards Lead Magnets

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

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The Layover Live Episode 66 | Leading Towards Lead Magnets

The Layover Live Episode 66 | Leading Towards Lead Magnets