Just kidding! We'd never fire you, but we are talking about firing your agency of record this week. Jason Swick, VP of Digital Marketing, sits down with Digital Marketing Strategist, Aaron Nissen to talk about an article from AdWeek about replacing an agency of record with a team of specialists.

This week on The Layover Live we're talking pixels (not the kind you're thinking of). Jason Swick, VP of Digital Marketing is joined by Daniel Westcott, Lead Analytic Solutions Developer. Jason and Daniel discuss Facebook's new advanced matching pixel and how DMOs can leverage the new features they're rolling out.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Jason and Grant discuss an article around Google's changes to mobile app targeting on the Google Display Network and what that means to DMOs and agencies who may be currently excluding mobile app ad placements.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Content Editor, Josette Arvizu. Josette and Jason discuss a recent article from Marketingland about content marketing tips and how DMOs can use these to maximize their content marketing initiatives.

Is advertising dead? On this week of The Layover Live Jason Swick, VP of Digital Marketing, is joined by our favorite Canadian/Digital Marketing Strategist, Aaron Nissen. Jason and Aaron discuss a recent article from Medium that claims advertising is dead. Aaron and Jason take apart this statement and discuss the shift from mass-market advertising to specific, niche targeting and how digital marketing has helped that shift.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what permission marketing means in a post-GDPR world. They discuss everything from email lists, cookie policies, and content distribution.

Jason is back from Google Marketing Live and he brings some exciting news about Google Ads. Jason is joined by Grant Stoltz, Digital Media Analyst, and they discuss what Google's recent announcement to open up hotel ads means to DMOs and how DMOs or hoteliers can take advantage of this new advertising method.

This week on J̶a̶s̶o̶n̶ ̶S̶w̶i̶c̶k̶ ̶L̶i̶v̶e̶ The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst Ben Holman. Ben and Jason discuss Google's sweeping rebranding of their ad products and what it means to advertisers, publishers, and DMOs.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Grant and Jason discuss a recent announcement from Google about new testing features for YouTube Ads and what it means for DMOs.

This week on The Layover Live Jason Swick is back and he's wasting no time getting down to business. Jason is joined by Director of Business Intelligence, Paul McLeod, to talk about some confusion around Google's mobile-first indexing. Paul and Jason talk about what Google's algorithm changes means to organic search traffic and what impact site speed has on your search rankings.