The Layover Live

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a recent article from AdWeek about data-driven creative and how to avoid the dreaded mass-creative marketing. They also discuss how DMOs can use data to drive their creative efforts to target the right person with the right content.

This week on The Layover Live Jason Swick, VP of Digital Marketing, takes some selfies and talks Instagram with Sandee Jordan, Director of Content Marketing. Jason and Sandee discuss a recent article around Instagram's algorithm changes and what DMOs need to know to maximize their content posted to Instagram.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Strategic Analyst, Grant Stoltz. Grant and Jason discuss an article from Skift about Amazon and Marriott teaming up to test out Amazon Alexa in hotel rooms. They also discuss privacy and what this test means for the future of hotels and voice devices.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst, Erin McNamara. Erin and Jason discuss an article from Google's blog announcing the new changes to Search Console now that it has "graduated" from beta and how DMOs can take advantage of these new features.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz, and Digital Media Analyst, Grant Stoltz (no, that's not a typo). Grant and Jason discuss Google's recent addition of adding in a third headline to paid search ads and what that means to DMOs.

Just kidding! We'd never fire you, but we are talking about firing your agency of record this week. Jason Swick, VP of Digital Marketing, sits down with Digital Marketing Strategist, Aaron Nissen to talk about an article from AdWeek about replacing an agency of record with a team of specialists.

This week on The Layover Live we're talking pixels (not the kind you're thinking of). Jason Swick, VP of Digital Marketing is joined by Daniel Westcott, Lead Analytic Solutions Developer. Jason and Daniel discuss Facebook's new advanced matching pixel and how DMOs can leverage the new features they're rolling out.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Jason and Grant discuss an article around Google's changes to mobile app targeting on the Google Display Network and what that means to DMOs and agencies who may be currently excluding mobile app ad placements.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Content Editor, Josette Arvizu. Josette and Jason discuss a recent article from Marketingland about content marketing tips and how DMOs can use these to maximize their content marketing initiatives.

Is advertising dead? On this week of The Layover Live Jason Swick, VP of Digital Marketing, is joined by our favorite Canadian/Digital Marketing Strategist, Aaron Nissen. Jason and Aaron discuss a recent article from Medium that claims advertising is dead. Aaron and Jason take apart this statement and discuss the shift from mass-market advertising to specific, niche targeting and how digital marketing has helped that shift.