This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior SEO Analyst Tracy LeGault. Tracy and Jason discuss what Google's change to mobile-first indexing means to websites and how it will affect DMOs and their websites.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined again by Digital Media Analyst Grant Stoltz. Grant and Jason discuss what Facebook's recent launch of their "intent to travel" targeting method and how DMOs can use it to maximize their ad dollars.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Jenny Lamb from Google. Jenny and Jason discuss how Google's suite or products are using machine learning and how you can use machine learning to become a more effective marketer.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what marketing automation is, what it does, and how DMOs can use that to make their marketing more effective.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Lead Analytic Solutions Developer, Daniel Westcott. Daniel and Jason discuss the newly announced Mobile Scorecard and Impact Calculator from Google. We delve into how DMOs can use this tool and what a faster mobile experience means to you and your visitors.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by VP of Product Development, Eric Rankin. Eric and Jason switch things up and start off by answering a question from one of our clients around what General Data Protection Regulation (GDPR) is and how it will affect them. Eric then talks about how DMOs can prepare for the compliance deadline of May 2018.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst Tracy LeGault and her security entourage. Tracy and Jason discuss what https is and what Google's recent announcement to flag sites as non-secure means to DMOs and their websites.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Business Intelligence, Paul McLeod. Paul and Jason discuss the explosion of voice search, what that means for DMOs, and how destination marketers can make sure they're optimizing their website content for voice search.

Something is different this week on The Layover Live...This week we're coming to you live from the news room and there's no better person to join us than our very own Emmy award-winning meteorologist Aaron Pickering. Jason and Aaron discuss data visualization and how it not only applies to the weather, but for DMOs as well.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst Samantha Keithly. Samantha and Jason discuss an article from Wordstream about how Facebook's recent changes to their newsfeed algorithm will affect DMOs. They also answer a question from one of our clients about ways to supplement their social traffic.