This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by CRO Analyst Michele Barnes. Michele and Jason talk about what assisted conversions are and why DMOs should be aware of them when looking at their conversion tracking. Michele also brings up the importance of

The Layover Live is back and coming to you live from our new office! This week Jason Swick, VP of Digital Marketing, is joined by Digital Marketing Strategist Aaron Nissen. Aaron and Jason discuss a recent article from MarTech about how marketers need to pivot to improve performance. They also talk about how DMOs can start applying some of these new technologies to their marketing initiatives.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior Digital Media Analyst, Samantha Keithly. Sam and Jason discuss the recent changes Facebook has rolled out in reaction to the Cambridge Analytica scandal and what these changes mean for DMOs.

Scroll on down for this week's episode of The Layover Live! This week, Jason Swick, VP of Digital Marketing, is joined by Director of Account Services, Tim Thurein. Tim and Jason discuss an article from the Nielsen Norman Group about their recent findings around scroll depth on web pages and how it has changed over the years.

News team assemble! The team that brought you The Layover Live @ 5:00 is back! This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Business Intelligence Analyst, Aaron Pickering, in the Simpleview offices this time. Aaron and Jason discuss (without the use of a green screen) a recent story about the U.S. Tourism Office's international travel data collection problem and why it's important to make sure you're asking the right questions when collecting data.

Is more traffic to your site always better? This week on The Layover Live Jason Swick, VP of Digital Marketing, and CRO Analyst, Michele Barnes, discuss how bad traffic can mess with your conversion rate and how to fix it. They also discuss the (not-so-secret) formula to help maximize your conversions.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior SEO Analyst Tracy LeGault. Tracy and Jason discuss what Google's change to mobile-first indexing means to websites and how it will affect DMOs and their websites.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined again by Digital Media Analyst Grant Stoltz. Grant and Jason discuss what Facebook's recent launch of their "intent to travel" targeting method and how DMOs can use it to maximize their ad dollars.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Jenny Lamb from Google. Jenny and Jason discuss how Google's suite or products are using machine learning and how you can use machine learning to become a more effective marketer.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what marketing automation is, what it does, and how DMOs can use that to make their marketing more effective.