The Layover Live

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what permission marketing means in a post-GDPR world. They discuss everything from email lists, cookie policies, and content distribution.

Jason is back from Google Marketing Live and he brings some exciting news about Google Ads. Jason is joined by Grant Stoltz, Digital Media Analyst, and they discuss what Google's recent announcement to open up hotel ads means to DMOs and how DMOs or hoteliers can take advantage of this new advertising method.

This week on J̶a̶s̶o̶n̶ ̶S̶w̶i̶c̶k̶ ̶L̶i̶v̶e̶ The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst Ben Holman. Ben and Jason discuss Google's sweeping rebranding of their ad products and what it means to advertisers, publishers, and DMOs.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Grant and Jason discuss a recent announcement from Google about new testing features for YouTube Ads and what it means for DMOs.

This week on The Layover Live Jason Swick is back and he's wasting no time getting down to business. Jason is joined by Director of Business Intelligence, Paul McLeod, to talk about some confusion around Google's mobile-first indexing. Paul and Jason talk about what Google's algorithm changes means to organic search traffic and what impact site speed has on your search rankings.

This week on The Layover Live, Sandee Jordan reprises her role as your host and is joined by two of our Marketing Automation Specialists, Adam Nutting and Christopher Rolls. Sandee, Adam, and Christopher discuss why you should clean your email marketing lists, what to look for, and how to make sure you have a spotless email list.

Something is different this week on The Layover Live ... Jason is on a well-deserved vacation, so taking the reigns of your trusty host is none other than Director of Content Marketing, Sandee Jordan. This week, Sandee is joined by Grant Stoltz, Digital Media Analyst. Sandee and Grant discuss a recent article from Simpleview's blog about the implications that GDPR has around digital marketing initiatives and what DMOs need to be aware of to stay compliant.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by CRO Analyst Michele Barnes. Michele and Jason talk about what assisted conversions are and why DMOs should be aware of them when looking at their conversion tracking. Michele also brings up the importance of

The Layover Live is back and coming to you live from our new office! This week Jason Swick, VP of Digital Marketing, is joined by Digital Marketing Strategist Aaron Nissen. Aaron and Jason discuss a recent article from MarTech about how marketers need to pivot to improve performance. They also talk about how DMOs can start applying some of these new technologies to their marketing initiatives.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior Digital Media Analyst, Samantha Keithly. Sam and Jason discuss the recent changes Facebook has rolled out in reaction to the Cambridge Analytica scandal and what these changes mean for DMOs.