This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by CRO Analyst Michele Barnes. Michele and Jason talk about what assisted conversions are and why DMOs should be aware of them when looking at their conversion tracking. Michele also brings up the importance of

The Layover Live Episode 29 | Assisting With Your Conversions

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

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The Layover Live Episode 29 | Assisting With Your Conversions

The Layover Live Episode 29 | Assisting With Your Conversions