The Layover Live

This week on The Layover Live Jason is out sick! But don't worry, we got you covered. Grant Stoltz is filling in for Jason this week and is joined by Shanda Maloney, Social Media Specialist. Shanda and Grant talk about Instagram's API changes mean to marketers and what you need to know about hashtags and brand mentions.

This week on The Layover Live we look into the magic 8 ball to predict our future. Just kidding. This week Jason is joined by Aaron Nissen to discuss an article from MarketingLand about B2B marketing in 2019. Aaron and Jason talk about what these changes mean for DMOs and what meeting and event planners need to know.

This week on The Layover Live, Jason and Grant discuss a recent article from MarketingLand which details the shift in ad dollars from Facebook News Feed to Instagram Stories. They talk about what this change means for marketers and how you can stay on top of this shift.

This week on The Layover Live we're celebrating our first birthday! To celebrate, we're mixing things up a bit and coming to you from the Dave Ramsey EntreLeadership event in Phoenix, AZ. Since we're at an EntreLeadership event, no better guest than the VP of EntreLeadership for Ramsey Solutions, Sarah Sloyan.

Sarah and Jason discuss what time-starved DMOs can do to manage their time, how DMOs can adapt to change, and how to grow as a leader.

This week on The Layover Live, Erin McNamara's attempt to take over for Jason is thwarted. Aside from overthrowing host positions, Erin and Jason talk about how to identify areas of opportunity for SEO. Additionally they discuss why ranking #1 on Google isn't all that it's cracked up to be.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst, Samantha Keithly. Samantha and Jason discuss common mistakes advertisers commonly make when advertising travel or tourism on Facebook. They also discuss mistakes the Paid Media team has seen and how DMOs can avoid these pitfalls.

This week on The Layover Live we're all sorts of excited about sitelinks! Jason Swick, VP of Digital Marketing, is joined by Director of Business Intelligence, Paul McLeod, who calms down just long enough to talk about Google's changes to sitelinks and what that means to DMOs. Paul also discusses the new State of SEO report which is now available to all DMOs.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by J̶e̶n̶n̶y̶ Michele Barnes, CRO Analyst. Jason and Michele discuss and article from Webiquity about four ways to use personalization in digital marketing. They discuss pitfalls of personalization and what DMOs can do to make their marketing even more effective.

This week on The Layover Live we say goodbye to our friend Google+. Jason Swick, VP of Digital Marketing, is joined by Grant Stoltz, Strategic Analyst, to discuss what Google's decision to shut down Google+ means to DMOs and how the recent data breach has reignited the data privacy and security debate.