This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst, Samantha Keithly. Samantha and Jason discuss common mistakes advertisers commonly make when advertising travel or tourism on Facebook. They also discuss mistakes the Paid Media team has seen and how DMOs can avoid these pitfalls.

The Layover Live Episode 50 | Facebook's Mistakes

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

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The Layover Live Episode 50 | Facebook's Mistakes

The Layover Live Episode 50 | Facebook's Mistakes